Laylo Makes Wine in a Box That's Design-Conscious & Delicious
Laura McQuarrie — August 9, 2022 — Lifestyle
References: drinklaylo & dailymail
Wine in a box is having a moment as consumers seek out products that are luxurious, sustainable and uncompromising in terms of quality. Boxed wine offers the advantage of being easier to transport and fresher for longer, not to mention they are a lot more eco-friendly and produce about half of the carbon emissions as compared to bottles.
Laylo offers red, white and rosé wine by the box and the packaging is not an afterthought but an intentional part of the experience. The beautifully designed boxes are meant to be kept out and proudly displayed and they speak to all sorts of wine lovers, especially those who enjoy "the odd glass"—since the boxes promise a smarter way to drink by being equivalent to three bottles that remain fresh for six weeks after opening.
Laylo offers red, white and rosé wine by the box and the packaging is not an afterthought but an intentional part of the experience. The beautifully designed boxes are meant to be kept out and proudly displayed and they speak to all sorts of wine lovers, especially those who enjoy "the odd glass"—since the boxes promise a smarter way to drink by being equivalent to three bottles that remain fresh for six weeks after opening.
Trend Themes
1. Boxed Wine Boom - The rise of chic and sustainable boxed wines that offer quality, convenience and freshness is disrupting traditional bottled wine industry.
2. Design-conscious Packaging - Design-savvy brands that prioritize beautiful, reusable and eco-friendly packaging for boxed wines are driving sales and attracting consumers who value aesthetics and sustainability.
3. Single-serve Wine Innovation - Smart and stylish boxed wine products that cater to single-serve consumption occasions are emerging, tapping into the on-the-go and at-home drinking habits of modern, health-conscious and eco-friendly consumers.
Industry Implications
1. Wine Industry - Traditional wine businesses are facing disruption from eco-friendly, design-forward and quality-focused boxed wine brands that appeal to a new generation of conscious and adventurous consumers.
2. Packaging Industry - Innovative packaging companies that offer sustainable, customizable and visually appealing options for boxed wine brands can tap into a growing market that values creativity, functionality and environmentalism.
3. Hospitality Industry - Hotels, restaurants and bars can benefit from offering boxed wine options that cater to the changing tastes and preferences of guests who seek sustainability, convenience and quality in their drinking experiences.
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