Barefoot on Tap will Come in White Zinfandel and Pinot Grigio
Michael Hemsworth — April 9, 2021 — Marketing
References: barefootwine & talkingretail
The impending arrival of summer means enjoying more libations outdoors for many consumers, so the Barefoot on Tap bag-in-box wines are set to be launched to offer a more convenient way to do so. The wine will come in White Zinfandel and Pinot Grigio options, which are priced at £12.50 each in the UK for 1.5-liters. The products are targeted towards consumers seeking out refreshing wines for warm weather consumption that are convenient and packaged in an eco-friendly way.
Sales Director at E&J Gallo Winery Mark Stammers spoke on the new Barefoot on Tap bag-in-box wines saying, "Ready when you are, whether it is at a socially-distanced BBQ or on a cosy night in for two, Barefoot on Tap enables you to enjoy Barefoot’s award winning wines for up to 30 days without compromising on taste. Over the past 10 years, Barefoot has become one of the most recognisable brands in wine so we hope this new format will appeal to drinkers young and old, and contribute to the increasing success of the bag-in-box category as whole.”
Sales Director at E&J Gallo Winery Mark Stammers spoke on the new Barefoot on Tap bag-in-box wines saying, "Ready when you are, whether it is at a socially-distanced BBQ or on a cosy night in for two, Barefoot on Tap enables you to enjoy Barefoot’s award winning wines for up to 30 days without compromising on taste. Over the past 10 years, Barefoot has become one of the most recognisable brands in wine so we hope this new format will appeal to drinkers young and old, and contribute to the increasing success of the bag-in-box category as whole.”
Trend Themes
1. Eco-friendly Packaging - The trend towards eco-friendly packaging presents an opportunity for wineries to differentiate themselves and appeal to environmentally conscious consumers.
2. Convenience Products - Consumers are looking for convenient products that fit their on-the-go lifestyles, creating an opportunity for businesses to innovate in this space.
3. Extended Shelf-life Food and Beverage Products - Food and beverage products with extended shelf-lives, such as bag-in-box wines, allow for more flexible and sustainable consumption and present an opportunity for businesses to tap into this trend.
Industry Implications
1. Wine Industry - The wine industry can leverage eco-friendly packaging, convenient products, and extended shelf-life trends to meet consumer demand and stay competitive.
2. Food and Beverage Industry - The food and beverage industry as a whole can explore innovative ways to extend the shelf-life of its products, reduce packaging waste, and create more convenient options for consumers.
3. Retail Industry - Retailers can capitalize on the growing demand for convenient and eco-friendly products by stocking and promoting bag-in-box wines and other similar products.
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