FAUXMOSA is a Bubbly Alcohol-Free Mimosa with Botanical Flavors
Laura McQuarrie — June 20, 2023 — Lifestyle
References: drinkfauxmo & specialtyfood
Debuting at the 2023 Specialty Food Association Summer Fancy Food Show, FAUXMOSA is an alcohol-free brand that makes bubbly, alcohol-free mimosas with real fruit juice and botanical flavors. These alcohol-free brunch beverages speak to the growing number of sober-curious consumers, as well as mindful drinkers who are interested in regret-free drinking experiences.
FAUXMOSA blends California grapes (Chardonnay, Sauvignon Blanc and Grenache) with real fruit juice and botanical flavors, plus a hint of apple cider vinegar, to create crisp and refreshing options like Orange with Turmeric, Cranberry with Hibiscus and Ginger, Pineapple with Lemon and Mint, and Grapefruit with Raspberry and Holy Basil. These canned drinks made with all-natural ingredients are sweet yet free from added sugar, as well as artificial sweeteners or preservatives. Thanks to their unique ingredients, the drinks deliver the taste of champagne without the alcohol and half the calories.
FAUXMOSA blends California grapes (Chardonnay, Sauvignon Blanc and Grenache) with real fruit juice and botanical flavors, plus a hint of apple cider vinegar, to create crisp and refreshing options like Orange with Turmeric, Cranberry with Hibiscus and Ginger, Pineapple with Lemon and Mint, and Grapefruit with Raspberry and Holy Basil. These canned drinks made with all-natural ingredients are sweet yet free from added sugar, as well as artificial sweeteners or preservatives. Thanks to their unique ingredients, the drinks deliver the taste of champagne without the alcohol and half the calories.
Trend Themes
1. Alcohol-free Brunch Beverages - The rise of sober-curious and mindful drinkers presents an opportunity for innovative alcohol-free beverages for brunch.
2. Botanical-infused Drinks - Drinks infused with botanical flavors and natural ingredients cater to consumers looking for healthier and unique beverage options.
3. Regret-free Drinking Experiences - Creating alcohol-free alternatives that provide the taste and experience of traditional alcoholic beverages without the negative effects can appeal to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing demand for alcohol-free beverages by offering innovative options for brunch.
2. Health and Wellness Industry - The health and wellness industry can explore opportunities in creating natural and nutritious alcohol-free beverages infused with botanical flavors.
3. Specialty Food Industry - The specialty food industry can develop canned alcohol-free brunch beverages as a unique and flavorful addition to their product range.
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