Walkers Quavers BBQ Sauce is Being Added as a Core Flavor
Michael Hemsworth — March 11, 2023 — Lifestyle
The Walkers Quavers BBQ Sauce flavor is the latest addition to the PepsiCo-owned brand's core flavor lineup that's perfect for consumers with a penchant for sweet, slightly spicy fare to try out.
The snack is arriving in the UK and boasts the light, curly snack covered in a savory barbecue flavoring that will call to mind sweet, savory taste experiences. The product flavor is hoped to appeal to a new segment of consumers who might not otherwise be interested in the snack or who don't have an affinity for existing flavors.
Walkers Snacks Marketing Manager at PepsiCo Katherine Cook commented on the new Walkers Quavers BBQ Sauce snack saying, "The launch of our new Quavers BBQ Sauce flavour taps into the nations’ love of novelty, meaty flavours, while remaining low in calories. The £24 million investment will help us to future-proof brand growth and help deliver more exciting innovations to our customers.”
The snack is arriving in the UK and boasts the light, curly snack covered in a savory barbecue flavoring that will call to mind sweet, savory taste experiences. The product flavor is hoped to appeal to a new segment of consumers who might not otherwise be interested in the snack or who don't have an affinity for existing flavors.
Walkers Snacks Marketing Manager at PepsiCo Katherine Cook commented on the new Walkers Quavers BBQ Sauce snack saying, "The launch of our new Quavers BBQ Sauce flavour taps into the nations’ love of novelty, meaty flavours, while remaining low in calories. The £24 million investment will help us to future-proof brand growth and help deliver more exciting innovations to our customers.”
Trend Themes
1. Novelty Meat Flavors - The introduction of new and unique meat flavors taps into the growing trend of consumers seeking unconventional and exotic taste experiences.
2. Low-calorie Snacking - The emphasis on low-calorie options presents a disruptive innovation opportunity for health food companies to develop and market healthier snack alternatives.
3. Product Line Expansion - The addition of new core flavor options provides a means for snack companies to grow their customer base and attract new demographics.
Industry Implications
1. Snack Food Industry - Snack companies can capitalize on the trend of novelty meat flavors by developing new product lines with unique and exotic taste experiences.
2. Health Food Industry - The emphasis on low-calorie snacking presents an opportunity for health food companies to develop and market healthier snack alternatives.
3. Food Manufacturing Industry - Product line expansion is a key strategy for food manufacturers to increase revenue and grow their customer base by introducing new and unique product offerings.
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