Walkers Extra Flamin’ Hot Will Only Be Around for Eight Weeks
Michael Hemsworth — January 3, 2025 — Lifestyle
References: pepsico & talkingretail
The Walkers Extra Flamin’ Hot snack chips are a new product from the PepsiCo-owned brand in the UK that will help to satisfy consumer demand for spicy snack options. The product features the signature Walkers crisps format with its fresh and crispy taste and texture, which is covered with ample seasoning that's extra spicy. The product is only being added to the brand's product portfolio for eight weeks to help generate a bit of buzz and encourage shoppers to try it out before it's gone.
Senior Marketing Manager Rob Pothier spoke on the Walkers Extra Flamin’ Hot snack chips saying, "As the first spicy Walkers Core offering, expanding our Extra Flamin’ Hot range with a limited-edition Walkers SKU will generate excitement and drive trial of the range, helping retailers to boost their savoury snacking sales in-store. Additionally, the variant will roll out in sharing bags, price-marked packs and grab bags, ensuring the Extra Flamin’ Hot range can help retailers to appeal to all shopper snacking occasions.”
Senior Marketing Manager Rob Pothier spoke on the Walkers Extra Flamin’ Hot snack chips saying, "As the first spicy Walkers Core offering, expanding our Extra Flamin’ Hot range with a limited-edition Walkers SKU will generate excitement and drive trial of the range, helping retailers to boost their savoury snacking sales in-store. Additionally, the variant will roll out in sharing bags, price-marked packs and grab bags, ensuring the Extra Flamin’ Hot range can help retailers to appeal to all shopper snacking occasions.”
Trend Themes
1. Limited-time Flavor Launches - The Walkers Extra Flamin' Hot promotion illustrates growing interest in time-sensitive product releases that heighten consumer anticipation and drive quick sales.
2. Spicy Snack Craze - With escalating consumer appetites for fiery foods, the introduction of Extra Flamin’ Hot highlights the consumer craving for intense flavor experiences.
3. Versatile Product Packaging - By providing multiple packaging options like sharing bags and price-marked packs, Walkers demonstrates an adaptive approach to varying consumer snacking contexts.
Industry Implications
1. Snack Food Industry - The launch of Extra Flamin’ Hot crisps signals an opportunity for snack food brands to expand spicy flavor profiles in mainstream product lines.
2. Retail Market - With the release of limited-edition spicy chips, retailers have the chance to capitalize on novelty and exclusivity to draw in customers.
3. Food Packaging Sector - As Walkers explores diverse packaging choices, companies in this sector can innovate with customizable and strategic packaging solutions to enhance consumer appeal.
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