The Seabrook Lea & Perrins Crinkle Cut Crisps are High-Quality
Michael Hemsworth — May 5, 2020 — Marketing
References: seabrookcrisps & talkingretail
The Seabrook Lea & Perrins Crinkle Cut crisps are one of the latest offerings from the brand that will deliver an unexpected flavor profile for curious foodies to try out. The sauce is made with the iconic Lea & Perrins Worcestershire sauce for flavoring, which imparts a more nuanced taste that is sure to come as welcome news for fans of the essential cooking ingredient. The chips come in 150 gram sharing bags, an 80 gram bag and even 25 gram snack packs that come with six per package.
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Lea & Perrins Crinkle Cut crisps saying, "We’ve worked really hard to ensure the new flavor does not disappoint Lea & Perrins’ fans and we’re excited for people to finally try it. Lea & Perrins Worcestershire sauce is the perfect partner for Seabrook as it allows us to expand our audience through the familiarity of one of the UK’s truly iconic table sauce brands. Since 1837, Lea & Perrins has been making this world famous sauce with an expert blend of ingredients to give that unique full flavor which consumers can now enjoy in Seabrook’s Crinkle Cut range. We’re constantly striving to create new flavors and products that excite the nation and we hope Lea & Perrins flavor does just that.”
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Lea & Perrins Crinkle Cut crisps saying, "We’ve worked really hard to ensure the new flavor does not disappoint Lea & Perrins’ fans and we’re excited for people to finally try it. Lea & Perrins Worcestershire sauce is the perfect partner for Seabrook as it allows us to expand our audience through the familiarity of one of the UK’s truly iconic table sauce brands. Since 1837, Lea & Perrins has been making this world famous sauce with an expert blend of ingredients to give that unique full flavor which consumers can now enjoy in Seabrook’s Crinkle Cut range. We’re constantly striving to create new flavors and products that excite the nation and we hope Lea & Perrins flavor does just that.”
Trend Themes
1. Unexpected Flavor Profiles - The Seabrook Lea & Perrins Crinkle Cut crisps offer an unexpected flavor profile, presenting an opportunity for brands to experiment with unique and surprising taste combinations.
2. Expanding Audience Through Iconic Brands - The partnership between Seabrook and Lea & Perrins allows brands to expand their audience by leveraging the familiarity and reputation of iconic table sauce brands, opening up new possibilities for collaboration and co-branded products.
3. Constant Innovation in Flavors - As brands like Seabrook continue to strive for new flavors and products that excite consumers, there is an opportunity for companies to invest in research and development to create innovative taste experiences and capture market attention.
Industry Implications
1. Snack Food Industry - The introduction of Worcestershire sauce snack chips by Seabrook highlights an opportunity for companies in the snack food industry to explore unique and unexpected flavor combinations in their products, catering to evolving consumer tastes.
2. Condiment Industry - The partnership between Seabrook and Lea & Perrins demonstrates an opportunity for companies in the condiment industry to collaborate and create co-branded products, leveraging the reputation and popularity of iconic sauce brands to reach new customers.
3. Food and Beverage Innovation - The constant drive for new flavors and products in the food industry, exemplified by Seabrook's efforts, presents an opportunity for companies in the food and beverage sector to invest in innovation and stay ahead of consumer preferences.
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