Walkers Flamin’ Hot Crisps Follow on the Popularity of Spicy Flavors
Michael Hemsworth — January 19, 2021 — Marketing
References: walkers & talkingretail
The Walkers Flamin’ Hot crisps are the latest flavor being added to the brands core potato chip range in the UK to offer consumers a way to indulge their craving for piquant food varieties. The chips are hot on the launch of the Wotsits Flamin' Hot that were made available in 2020 and will come in a variety of serving sizes to choose from ranging from individual servings to multipacks. Spicy flavor varieties are reported by brand owner PepsiCo to be the fastest-growing flavor in the UK with a 13% increase.
Marketing Director at PepsiCo Fernando Kahan spoke on the new Walkers Flamin’ Hot crisps saying, "Walkers Flamin’ Hot features a distinctive, no artificial colors, red crisp and a warming spicy kick – just enough though. Our ambition is for the new flavor – matched with the eye-catching red crisps – to appeal to the masses and grab the attention of younger shoppers. We know our Flamin’ Hot recipe is one of the nation’s favorite, so this latest launch presents a real category growth opportunity.”
Marketing Director at PepsiCo Fernando Kahan spoke on the new Walkers Flamin’ Hot crisps saying, "Walkers Flamin’ Hot features a distinctive, no artificial colors, red crisp and a warming spicy kick – just enough though. Our ambition is for the new flavor – matched with the eye-catching red crisps – to appeal to the masses and grab the attention of younger shoppers. We know our Flamin’ Hot recipe is one of the nation’s favorite, so this latest launch presents a real category growth opportunity.”
Trend Themes
1. Spicy Flavor Snacks - The popularity of spicy flavors in the UK presents an opportunity for companies to innovate and create new spicy snack options to cater to the increasing demand.
2. Multipack Snack Products - Offering multipacks of spicy snack chips in different serving sizes can cater to a wider range of consumers, from individuals to families, and drive growth in the snack industry.
3. No Artificial Colors Snacks - Consumers are increasingly looking for natural and healthier snack options, and creating spicy chips with no artificial colors can tap into this trend and provide a competitive advantage in the market.
Industry Implications
1. Snack Industry - The snack industry can capitalize on the growing demand for spicy flavors and innovate by creating new snacks that cater to different preferences and dietary needs of consumers.
2. Food Manufacturing Industry - The food manufacturing industry can innovate by developing new technologies and processes to create spicy snack chips with no artificial colors, and cater to the health-conscious consumer segment.
3. Retail Industry - Retailers can leverage the popularity of spicy snack chips and offer a wider selection of products, including multipacks in different sizes, to cater to various consumer needs and preferences.
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