Space Raiders Saucy BBQ Builds on the Popularity of Barbecue Flavor
Michael Hemsworth — October 29, 2024 — Lifestyle
References: kpsnacks & talkingretail
Space Raiders Saucy BBQ has been announced by KP Snacks as the brand's latest flavor of its signature potato chip product in the UK that will provide consumers with a delicious option for satisfying cravings this season.
The crisps build on the popularity of barbecue flavor profiles and are arriving in a price-marked pack (PMP) for £1.25 that also responds to the popularity of this packaging and branding style. The snack boasts the brand's signature branding with its alien-themed imagery alongside its logo to make it instantly recognizable on store shelves.
Head of Convenience and Impulse at KP Snacks Stuart Graham spoke on the Space Raiders Saucy BBQ saying, "At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand. The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
The crisps build on the popularity of barbecue flavor profiles and are arriving in a price-marked pack (PMP) for £1.25 that also responds to the popularity of this packaging and branding style. The snack boasts the brand's signature branding with its alien-themed imagery alongside its logo to make it instantly recognizable on store shelves.
Head of Convenience and Impulse at KP Snacks Stuart Graham spoke on the Space Raiders Saucy BBQ saying, "At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand. The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
Trend Themes
1. Space-themed Snacks - Alien-themed snack branding creates a unique visual appeal that can attract niche market segments.
2. Price-marked Packaging - Price-marked packs capitalize on consumer interest in perceived value and price transparency.
3. Flavor Innovation - Developing new BBQ flavor profiles can capture interest from consumers seeking fresh and exciting taste experiences.
Industry Implications
1. Snack Food Industry - Space-themed and special flavor snacks introduce new ways to differentiate products in a competitive market.
2. Retail Packaging - Innovation in packaging, such as price-marked formats, enhances product visibility and consumer confidence at the point of sale.
3. Flavor and Seasoning - Barbecue-flavored innovations offer potential for creating unique and appealing tastes that stand out in the market.
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