Walkers Sensations Crisps Now Come in Two New Flavors
Michael Hemsworth — February 5, 2024 — Lifestyle
References: walkers & talkingretail
The Walkers Sensations crisps range has been expanded by the brand to support continued consumer interest in making their night-in snack occasions a little more flavorful. The snack chips now come in the Crushed Sea Salt & Black Peppercorn and Mature Cheddar & Chilli Chutney flavors, which provide new takes on classic formulations. The snacks are both branded with vibrant imagery of the flavor ingredients on the front of the pack, which pop prominently off the packaging thanks to its all-black background that communicates their elevated nature.
Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton commented on the new additions to the Walkers Sensations crisps range saying, "With 89% of the over-55 age demographic also preferring classic crisp flavours, the NPD is also set to recruit a wider audience to the brand. We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges. With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different."
Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton commented on the new additions to the Walkers Sensations crisps range saying, "With 89% of the over-55 age demographic also preferring classic crisp flavours, the NPD is also set to recruit a wider audience to the brand. We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges. With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different."
Trend Themes
1. Expanded Flavors of Snack Chips - The Walkers Sensations crisps range has expanded to include Crushed Sea Salt & Black Peppercorn and Mature Cheddar & Chilli Chutney flavors, offering new takes on classic formulations.
2. Elevated Packaging Design - The all-black packaging with vibrant imagery of the flavor ingredients communicates the elevated nature of the snack chips.
3. Preference for Premium Snack Products - Despite economic challenges, consumers continue to seek out premium products to treat themselves with, presenting opportunities for innovative offerings.
Industry Implications
1. Snack Food Industry - Expanding the flavors of snack chips taps into consumer demand for variety and new taste experiences.
2. Food Packaging Industry - The unique packaging design of the Walkers Sensations crisps sets it apart on store shelves and catches the attention of consumers.
3. Consumer Goods Industry - The preference for premium snack products highlights a potential market for other brands to develop and promote their own upscale offerings.
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