Maxim Announced the Launch of its Own Blockchain-Powered Marketplace
Niko Pajkovic — September 1, 2021 — Tech
References: maxim & whatsnewinpublishing
International men's magazine Maxim has partnered with blockchain research and development lab xSigma to launch 'MaximNFT,' its own specialty non-fungible token (NFT) marketplace. xSigma, a subsidiary of ZK Internation Group, will operate the new blockchain-based platform while Maxim will promote it across its publishing and social media channels.
With the release of its own NFT marketplace, Maxim joins a handful of other major magazines and publishers that have decided to embrace the dramatic rise of NFT-related developments. This, of course, isn't all that surprising considering a magazine like Fortune was able to sell out 256 limited edition NFT magazine covers in a matter of minutes, pulling in an astonishing $1.3 million for the publisher purely from digital-only collectibles.
Unlike Fortune, which sold its own tokenized magazine covers, Maxim has decided to open an entire marketplace where pop culture figures and prominent brands can sell their own NFTs in partnership with the magazine.
Image Credit: Maxim
With the release of its own NFT marketplace, Maxim joins a handful of other major magazines and publishers that have decided to embrace the dramatic rise of NFT-related developments. This, of course, isn't all that surprising considering a magazine like Fortune was able to sell out 256 limited edition NFT magazine covers in a matter of minutes, pulling in an astonishing $1.3 million for the publisher purely from digital-only collectibles.
Unlike Fortune, which sold its own tokenized magazine covers, Maxim has decided to open an entire marketplace where pop culture figures and prominent brands can sell their own NFTs in partnership with the magazine.
Image Credit: Maxim
Trend Themes
1. Magazine-owned NFT Marketplaces - The rise of magazine-owned NFT marketplaces presents an opportunity for publishers and their partners to monetize digital content and create new revenue streams using blockchain technology.
2. Blockchain-powered Specialty Marketplaces - The launch of Maxim's own specialty NFT marketplace powered by blockchain technology demonstrates the potential for creating new marketing and sales channels through innovative marketplaces and efficient supply chains.
3. Tokenizing Digital-only Collectibles - Tokenizing digital-only collectibles presents a new opportunity for publishers and content creators to leverage blockchain technology and engage with fans directly while creating a new source of income.
Industry Implications
1. Publishing - Magazine-owned NFT marketplaces offer publishing companies a new revenue stream and a way to monetize digital content.
2. Blockchain Development - Blockchain development companies like xSigma can partner with media companies to create blockchain-powered marketplaces and supply chains that offer unique benefits and increase efficiencies.
3. Pop Culture - The emerging trend of tokenizing digital-only collectibles represents a disruptive innovation opportunity for pop culture brands and celebrities to monetize their IP and engage with their fanbase directly beyond traditional marketing channels.
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