The Binance NFT Marketplace is Debuting with Mystery Box Collections
Laura McQuarrie — June 25, 2021 — Tech
References: binance & designtaxi
Cryptocurrency exchange Binance recently announced that the Binance NFT marketplace is officially live and it is kicking off with an auction event and a new 100 Creators program. The first auction called Genesis features digital assets of pieces by renowned artists like Andy Warhol and Salvador Dali.
In addition to being able to collect digitized recreations of works by famous artists, Binance is also giving people on the platform the chance to start or continue building their portfolio of digital assets with the Mystery Box collection. Each Mystery Box collection shares 16 tokidoki designs, including three exclusive Binance-branded characters. Each box shares one token, which may range from common to ultra-rare. There will be 10 lucky winners who receive a Golden Binance Dragon Unicorno NFT for their collection.
In addition to being able to collect digitized recreations of works by famous artists, Binance is also giving people on the platform the chance to start or continue building their portfolio of digital assets with the Mystery Box collection. Each Mystery Box collection shares 16 tokidoki designs, including three exclusive Binance-branded characters. Each box shares one token, which may range from common to ultra-rare. There will be 10 lucky winners who receive a Golden Binance Dragon Unicorno NFT for their collection.
Trend Themes
1. Growth of NFT Marketplaces - The launch of the Binance NFT marketplace indicates a rising trend towards the growth of NFT marketplaces and could lead to new opportunities for artists to monetize their work in the digital realm.
2. Expansion of Digital Asset Portfolios - Binance's Mystery Box collection is an emerging trend that will likely result in an expansion of consumers' digital asset portfolios, as they seek to collect ultra-rare items and build a diverse collection.
3. Incorporation of Traditional Art in Digital Realm - The use of famous artists' works in the Genesis auction highlights a trend of incorporating traditional art into the digital realm and could spark interest in collaborations between artists and NFT marketplaces.
Industry Implications
1. Cryptocurrency Exchanges - The launch of the Binance NFT marketplace presents an opportunity for cryptocurrency exchanges to diversify their offerings and capture a new market of consumers interested in digital assets.
2. Art - The integration of traditional art into NFT marketplaces signifies a potential disruption of the art industry, as artists seek new monetization opportunities and consumers increasingly value digital art.
3. E-commerce - The expansion of digital asset portfolios through NFT marketplaces could lead to new opportunities for e-commerce platforms to facilitate the buying and selling of digital assets.
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