Peet's Sparkling Grapefruit Cold Brew Takes Inspiration from a Paloma
Laura McQuarrie — June 5, 2024 — Lifestyle
References: peets & streetinsider
Sparkling Grapefruit Cold Brew is a new menu item on the summer lineup from Peet's Coffee and it's a fizzy, fruity refreshment that puts a different spin on conventional cold brew orders. This layered beverage begins with a base of Cold Brew Concentrate, Q CLUB SODA and the flavors of red ruby grapefruit to create a share-worthy ombre beverage. Peet's describes this as "the coffee-forward mocktail version" of the classic Paloma cocktail.
For the summer, Peet's Coffee will also be serving up other bubbly refreshments like Sparkling Passion Fruit Black Tea and Sparkling Lemonade. To celebrate these new launches on National Best Friends Day, Peet's Coffee is inviting people to stop by with a friend on June 7th to 9th and claim a Sparkling BOGO half-off deal or send a virtual sparkle to a friend via the special promotional link on its website.
For the summer, Peet's Coffee will also be serving up other bubbly refreshments like Sparkling Passion Fruit Black Tea and Sparkling Lemonade. To celebrate these new launches on National Best Friends Day, Peet's Coffee is inviting people to stop by with a friend on June 7th to 9th and claim a Sparkling BOGO half-off deal or send a virtual sparkle to a friend via the special promotional link on its website.
Trend Themes
1. Cold Brew Mocktails - Blending cold brew coffee with sparkling elements and fruit flavors offers an alternative to traditional cocktails for non-alcoholic social experiences.
2. Share-worthy Beverages - Creating visually appealing, layered drinks encourages consumers to share their experiences on social media, increasing brand visibility.
3. Event-based Promotions - Leveraging special events and holidays for promotional deals can drive in-store traffic and online engagement.
Industry Implications
1. Coffee Shops - Introduction of innovative and seasonal beverages can attract a diverse customer base and create excitement.
2. Non-alcoholic Beverages - Diversifying product lines with mocktail-inspired drinks can cater to health-conscious consumers and designated drivers.
3. Social Media Marketing - Visually appealing drinks that are geared towards being Instagram-friendly can amplify organic reach and engagement.
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