Rojkind Arquitectos and Bompas & Parr Design a Distillery for Jose Cuervo
References: rojkindarquitectos & dezeen
An interactive metaverse distillery is gracing the virtual world of the Decentraland platform. The digital innovation is designed by Mexico-based practice Rojkind Arquitectos, in collaboration with British Designers Bompas & Parr. The metaverse distillery includes various attractions like barrel mazes and pool parties. The initiative is a branded interaction, commissioned by tequila company Jose Cuervo.
A metaverse distillery is certainly a unique way to engage with consumers and this particular activation presents a movement within the business world to elevate the customer experience by all means necessary. Rojkind Arquitectos drew inspiration from the roots of the agave plant—which is known to be a key ingredient in tequila-making—to design the silhouette of the virtual building. Bompas & Parr, on the other hand, strategized the customer experience side of things.
Image Credit: Dezeen
A metaverse distillery is certainly a unique way to engage with consumers and this particular activation presents a movement within the business world to elevate the customer experience by all means necessary. Rojkind Arquitectos drew inspiration from the roots of the agave plant—which is known to be a key ingredient in tequila-making—to design the silhouette of the virtual building. Bompas & Parr, on the other hand, strategized the customer experience side of things.
Image Credit: Dezeen
Trend Themes
1. Interactive Metaverse Distilleries - The integration of digital innovations, virtual experiences and brand activations creates an opportunity to elevate the customer experience and create unique engagement strategies.
2. Branded Virtual Attractions - Brands can create virtual experiences to engage with their consumers in an innovative and interactive way to stand out in today's market.
3. Virtual Design Collaboration - Collaborations between architects, designers, and brands can create virtual worlds for unique and innovative brand experiences.
Industry Implications
1. Alcohol - Creating virtual experiences in the alcohol industry can revolutionize how customers interact with a brand.
2. Architecture & Design - Incorporating virtual environments into design can bring new innovative experiences to life.
3. Marketing & Advertising - The use of virtual environments and digital innovations can open up new marketing and advertising opportunities for brands.
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