Jack Daniel's Released a New Bottle that Unveils an AR Experience
References: mobilemarketer
Tennessee-based whisky brand Jack Daniel's by Brown-Forman recently launched a unique augmented reality experience on its whisky bottles. Using a mobile app, consumers are able to bring the bottles to life by unveiling a pop-up book with a simple scan from their phone camera.
This unlocks a series of books done in a pop-up style that tells the brand's history and evolution over time. The series starts by showing a small iteration of the company's distillery in Lynchburg, then it is followed with the second experience that showcases how the whisky is distilled and aged. The third feature tells the stories of the original Jack Daniel's and his life in the 1800s. This is done with the partnership of Tactic, which assisted with developing the app.
Image Credit: Tactic
This unlocks a series of books done in a pop-up style that tells the brand's history and evolution over time. The series starts by showing a small iteration of the company's distillery in Lynchburg, then it is followed with the second experience that showcases how the whisky is distilled and aged. The third feature tells the stories of the original Jack Daniel's and his life in the 1800s. This is done with the partnership of Tactic, which assisted with developing the app.
Image Credit: Tactic
Trend Themes
1. Ar-enabled Product Packaging - Using augmented reality on product packaging to enhance the consumer experience and tell brand stories.
2. Enhanced Brand Engagement Through AR - Brands are utilizing augmented reality to create interactive experiences that deepen engagement with consumers.
3. Collaboration with AR Developers - Companies partnering with augmented reality developers to create unique and innovative experiences for customers.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can leverage AR to create engaging experiences for consumers and differentiate themselves in a crowded market.
2. Consumer Goods and Packaging - Consumer goods companies can use AR on packaging to add value to their products and enhance the consumer experience.
3. Software Development and AR - AR developers have the opportunity to partner with companies to create customized AR experiences for their products, offering a unique value proposition to potential clients.
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