THELIVINGFOOD's Vegan Cheese Packaging Features Imperfect Geometry
Mary Van Puymbroeck — July 18, 2017 — Lifestyle
References: bpando.org & behance.net
Barcelona-based bio-vegan store, 'THELIVINGFOOD,' redesigned its vegan cheese packaging with the help of 'Francesc Moret Studio.'
This packaging concept portrays a conscientious, honest and natural brand identity by using imperfect geometry to distinguish each of the nine cheeses in THELIVINGFOOD's vegan cheese line. The brand focuses on three main concepts that needed to be reflected in its packaging -- honesty, cruelty-free and quality. To deliver this, Francesc Moret Studio used a sophisticated color palette, elegant typography and organic lines.
Each style of cheese has its own imperfectly geometric silhouette to establish an individual visual identity. The packaging is eye-catching, raw and sophisticated and features a color palette that compliments the product. As a whole, this vegan cheese packaging portrays an aspirational image that elevates the product to a gift-worthy status.
This packaging concept portrays a conscientious, honest and natural brand identity by using imperfect geometry to distinguish each of the nine cheeses in THELIVINGFOOD's vegan cheese line. The brand focuses on three main concepts that needed to be reflected in its packaging -- honesty, cruelty-free and quality. To deliver this, Francesc Moret Studio used a sophisticated color palette, elegant typography and organic lines.
Each style of cheese has its own imperfectly geometric silhouette to establish an individual visual identity. The packaging is eye-catching, raw and sophisticated and features a color palette that compliments the product. As a whole, this vegan cheese packaging portrays an aspirational image that elevates the product to a gift-worthy status.
Trend Themes
1. Sustainable Packaging - Using imperfect geometry and organic lines in packaging design can convey a brand's commitment to sustainability.
2. Personalized Visual Identity - Creating individual visual identities for different product styles can enhance brand recognition and consumer engagement.
3. Aspirational Branding - Designing packaging that portrays an aspirational image elevates the product's perceived value and appeal.
Industry Implications
1. Food Packaging - The use of sophisticated color palettes and elegant typography in food packaging can differentiate brands and attract consumers.
2. Vegan Food - Designing visually appealing packaging for vegan products can help attract both vegans and non-vegans interested in exploring plant-based options.
3. Sustainable Products - Brands that prioritize sustainability can benefit from using packaging designs that reflect their eco-conscious values, appealing to environmentally conscious consumers.
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