Sheese Vegan Cheese Announced a New Recipe and Branding
Michael Hemsworth — May 1, 2024 — Marketing
References: buteisland & vegconomist
Sheese vegan cheese from the UK-based Bute Island Foods announced a full rebrand with a reformulated recipe to boot as part of the brand's initiative to keep the products relevant for today's modern consumer. The updates start with rebranding that positions the products as high-quality yet approachable to ensure they will stand out on store shelves. The products themselves are reported to have an enhanced flavor profile, better melting capabilities and even the ability to brown, which helps them perform more like traditional dairy cheese.
Brand Lead Al Flynn spoke on the updates to the Sheese vegan cheese brand saying, "We have earned their trust thanks to our heritage as a true pioneer in the category, with a portfolio of great-tasting products. The time is right to invest in the brand and we have worked hard to create a fresh look which is eye-catching on shelf. The message to consumers is the reassurance that there is no compromise with Sheese. It is a range that fully indulges the senses – a vegan alternative to cheese that is as close to the real thing as you can get.”
Image Credit: Sheese
Brand Lead Al Flynn spoke on the updates to the Sheese vegan cheese brand saying, "We have earned their trust thanks to our heritage as a true pioneer in the category, with a portfolio of great-tasting products. The time is right to invest in the brand and we have worked hard to create a fresh look which is eye-catching on shelf. The message to consumers is the reassurance that there is no compromise with Sheese. It is a range that fully indulges the senses – a vegan alternative to cheese that is as close to the real thing as you can get.”
Image Credit: Sheese
Trend Themes
1. Enhanced Vegan Cheese Formulation - Innovations in vegan cheese formulations focus on enhancing flavor profiles, melting capabilities, and browning attributes to mimic traditional dairy cheese.
2. Premium Vegan Cheese Branding - The trend of premium vegan cheese branding aims to position products as high-quality and approachable for modern consumers, ensuring standout shelf presence.
3. Consumer-driven Vegan Cheese Product Development - Consumer demands are driving the development of vegan cheese products with improved taste, functionality, and sensory experience to meet evolving preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry is ripe for disruptive innovation opportunities in creating enhanced vegan cheese products that cater to evolving consumer tastes.
2. Packaging and Labeling - Opportunities for disruptive innovation in packaging and labeling arise with the growing trend of premium vegan cheese branding to capture consumer attention and loyalty.
3. Plant-based Dairy Alternatives - The plant-based dairy alternatives industry can leverage consumer-driven vegan cheese product development to expand offerings that closely replicate traditional dairy cheese.
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