Ardagh Creates 'Sound Wave' Bottle for Absolut Voices
Niko Pajkovic — November 16, 2021 — Marketing
References: packagingnews
Absolut has tapped Luxembourg-based glass producer Ardagh to create a custom, sound wave-like bottle for its newest limited edition Absolute Voices vodka. The new 'Sound Waves' design intends to celebrate the “wavemakers and trailblazers of the world,” aligning with the new line's focus on personal expression.
The new sapphire blue bottle is made from 80% recycled glass and is available in a 700ml, 750ml, and 1litre version. Each bottle features a circular wave-like pattern that mimics the appearance of ripples in the water caused by a single raindrop or reverberation triggered by sound.
"Our product design team created the desired effect using their in-house sculptured embossing technology and expertise to give it a lifelike quality and standout impact,” explained Maria Persson, NPD project manager at Ardagh Glass Packaging.
Image Credit: Absolut
The new sapphire blue bottle is made from 80% recycled glass and is available in a 700ml, 750ml, and 1litre version. Each bottle features a circular wave-like pattern that mimics the appearance of ripples in the water caused by a single raindrop or reverberation triggered by sound.
"Our product design team created the desired effect using their in-house sculptured embossing technology and expertise to give it a lifelike quality and standout impact,” explained Maria Persson, NPD project manager at Ardagh Glass Packaging.
Image Credit: Absolut
Trend Themes
1. Customized Bottle Designs - There is an opportunity for glass manufacturers to collaborate with brands to create custom-designed bottles that reflect the brand's image and product features.
2. Sustainable Packaging - There is a growing demand for eco-friendly packaging solutions that use recycled materials and minimize waste.
3. Personalized Marketing - Brands can create limited edition products that connect with their target audience by celebrating their unique personalities and values.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can differentiate their products by using unique bottle designs and eco-friendly packaging materials.
2. Packaging Design - Packaging designers can offer their services to brands looking to create custom-designed bottles that reflect their image and appeal to their target audience.
3. Marketing and Advertising - Marketing agencies can work with brands to develop personalized marketing campaigns that appeal to their target audience and promote their unique brand image.
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