Cubist is the First Vodka Designed to Be Stored in the Freezer
Laura McQuarrie — July 23, 2021 — Lifestyle
References: phillipsdistilling & adage
Cubist is the first Freezer Vodka of its kind and it was created based on consumer insights that reveal "vodka drinkers prefer vodka ice cold and many store it in their freezer to serve at a more desirable temperature." The first vodka specifically designed to be stored in the freezer features packaging with thermochromic technology that turns the bottle blue at or below zero degrees Celsius. Once the packaging has changed colors, it serves as a clear indicator that the product is the perfect temperature for those who like their vodka cold.
To educate consumers about the unique features of the product, the brand is using QR codes on advertising and point-of-sale materials, which link to a video that shows how the packaging undergoes a transition in the freezer.
To educate consumers about the unique features of the product, the brand is using QR codes on advertising and point-of-sale materials, which link to a video that shows how the packaging undergoes a transition in the freezer.
Trend Themes
1. Freezer Vodkas - Vodka brands should explore producing freezer vodkas due to the growing consumer demand for ice-cold vodka.
2. Thermochromic Packaging - Brands can incorporate thermochromic technology in packaging to indicate the optimum product temperature, creating a unique selling point.
3. QR Code Marketing - QR codes can link consumers to engaging educational materials and increase brand loyalty and conversions.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can use innovative packaging and temperature indicators to differentiate their products.
2. Packaging and Labeling - Packaging and labeling companies can offer thermochromic packaging solutions to meet the demand for temperature-sensitive products.
3. Marketing and Advertising - Marketing agencies can leverage QR codes to create interactive marketing campaigns that differentiate brands and increase engagement.
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