Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
References: absolut & talkingretail
Vodka brand Absolut has unveiled its all-new bottle design, which is available for a limited time only at select alcohol retailers. The 700ml woven bottle will cost $21 and is made with more than 50% recycled glass. The exterior resembles a woven pattern with indentations in a crisscrossing formation. A one-liter size with an RRP of £25.50 will be provided through Costco and Amazon.
There will be shelf barkers, aisle flags, shipper displays, and pallet wraps throughout Costco to accompany the introduction of the new bottle.
“Championing each other’s differences has always been in our spirit and our new limited edition design encapsulates the power of unity to show how mixing the world’s diverse threads together can break conventions and make us stronger,” said Liam Murphy, Brand Director at Pernod Ricard UK and owner of Absolut.
Image Credit: Absolut
There will be shelf barkers, aisle flags, shipper displays, and pallet wraps throughout Costco to accompany the introduction of the new bottle.
“Championing each other’s differences has always been in our spirit and our new limited edition design encapsulates the power of unity to show how mixing the world’s diverse threads together can break conventions and make us stronger,” said Liam Murphy, Brand Director at Pernod Ricard UK and owner of Absolut.
Image Credit: Absolut
Trend Themes
1. Sustainable Packaging - The use of recycled glass in Absolut's woven vodka bottle could spark new innovations in sustainable packaging for other beverage brands.
2. Limited Edition Marketing - Absolut's limited edition woven vodka bottle could inspire other brands to experiment with unique packaging as a marketing tactic.
3. Artistic Bottle Design - Absolut's woven patterned vodka bottle could lead to more collaborations between beverage brands and artists to create unique bottle designs.
Industry Implications
1. Beverage - Absolut's new woven vodka bottle design could disrupt the beverage industry by setting a new trend in sustainable packaging and artistic bottle design.
2. Retail - Retail stores like Costco and Amazon could benefit from increased sales and customer interest due to the limited edition and unique design of Absolut's woven vodka bottle.
3. Sustainability - The use of recycled glass in Absolut's woven vodka bottle could help push the sustainability movement forward and create new opportunities for more sustainable packaging solutions in various industries.
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