The Real Drinks Co Peony Blush is an Alternative to Sparkling Rosé
Michael Hemsworth — March 21, 2023 — Lifestyle
References: realdrinks.co & foodbev
The Real Drinks Co Peony Blush is being added to the brand's flavor lineup to provide consumers in the UK with an alternative refreshment to traditional sparkling rosé wine.
The alcohol-free refreshment is crafted using white peony tea sourced from the Fujan province in China and boasts a pale pink color with creamy, buttery and strawberry tasting notes. The refreshment is said to have a vibrant, fruity aroma that evolves to reveal deeper complexity with smoothness to boot. Priced at £9 per bottle, the refreshment comes in 750ml bottles and will arrive online and at select retailers starting April 27, 2023.
Founder David Begg spoke on The Real Drinks Co Peony Blush saying, "While many alcohol-free wines and sparkling wines remove alcohol, The Real Drinks Co naturally ferment tea leaves to produce the same authenticity, provenance and complexity that are found in wine. We expect trade to stock more alcohol-free alternatives this summer and look forward to seeing the response.”
The alcohol-free refreshment is crafted using white peony tea sourced from the Fujan province in China and boasts a pale pink color with creamy, buttery and strawberry tasting notes. The refreshment is said to have a vibrant, fruity aroma that evolves to reveal deeper complexity with smoothness to boot. Priced at £9 per bottle, the refreshment comes in 750ml bottles and will arrive online and at select retailers starting April 27, 2023.
Founder David Begg spoke on The Real Drinks Co Peony Blush saying, "While many alcohol-free wines and sparkling wines remove alcohol, The Real Drinks Co naturally ferment tea leaves to produce the same authenticity, provenance and complexity that are found in wine. We expect trade to stock more alcohol-free alternatives this summer and look forward to seeing the response.”
Trend Themes
1. Alcohol-free Beverage Alternatives - The rise of alternatives to traditional alcoholic beverages can provide an opportunity for beverage companies to expand their product lines with new and innovative non-alcoholic options.
2. Innovative Non-alcoholic Fermentation Processes - Non-alcoholic fermentation processes, like those used by The Real Drinks Co to create Peony Blush, can create opportunities for the development of unique and flavorful non-alcoholic beverages.
3. Shift in Consumer Preferences Towards Low and No Alcohol Beverages - Consumer demand for healthier, lower-alcohol alternatives to traditional alcoholic beverages presents an opportunity for beverage companies to invest in developing new and innovative products to meet these changing preferences.
Industry Implications
1. Beverage Industry - The beverage industry can invest in research and development to create innovative and unique non-alcoholic beverages to cater to the changing preferences of consumers.
2. Alcohol Industry - The alcohol industry can focus on developing low and no alcohol alternatives to traditional alcoholic beverages to cater to the growing number of health-conscious consumers who are seeking healthier options.
3. Hospitality Industry - The hospitality industry can seize the opportunity to offer a wider variety of low and no alcohol beverages to cater to the changing preferences of consumers who are looking for healthier and non-alcoholic options when they dine out.
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