The Sprite 'Let’s Be Clear' Campaign Highlights Recycling and More
Michael Hemsworth — July 2, 2021 — Marketing
References: cocacolaep & talkingretail
The Sprite 'Let’s Be Clear' Campaign is getting ready to be launched by the brand in the UK as a marketing endeavor targeted towards Gen Z shoppers. The campaign focuses on the product's ability to support consumers looking to take time to reset and refresh with a flavorful beverage that is in line with their packaging preferences. The campaign will feature an expansive reach that includes out-of-home and print advertising alongside digital and social media content.
Marketing Director at Coca-Cola GB Louise Maugest spoke further on the inspiration behind the Sprite 'Let’s Be Clear' Campaign saying, "The advert features the Sprite 500ml clear plastic bottle – which will be made from 100% recycled plastic content in quarter four of this year. We moved Sprite from green plastic to clear plastic bottles in 2019, making them easier to recycle – a key factor in shoppers’ buying decisions, especially young adults.”
Image Credit: The Coca-Cola Company
Marketing Director at Coca-Cola GB Louise Maugest spoke further on the inspiration behind the Sprite 'Let’s Be Clear' Campaign saying, "The advert features the Sprite 500ml clear plastic bottle – which will be made from 100% recycled plastic content in quarter four of this year. We moved Sprite from green plastic to clear plastic bottles in 2019, making them easier to recycle – a key factor in shoppers’ buying decisions, especially young adults.”
Image Credit: The Coca-Cola Company
Trend Themes
1. Sustainable Packaging - The Sprite Let's Be Clear Campaign highlights the use of recycled plastic bottles, presenting an opportunity for companies to focus on sustainable packaging as a trend within the beverage industry.
2. Gen Z Marketing - The Sprite Let's Be Clear Campaign is targeted towards Gen Z, demonstrating the importance for companies to understand and cater to the values of the younger generation as a trend in marketing.
3. Digital Advertising - The Sprite Let's Be Clear Campaign utilizes digital and social media content, emphasizing the need for companies to incorporate online channels into advertising strategies as a trend in the advertising industry.
Industry Implications
1. Beverage - The Sprite Let's Be Clear Campaign is a beverage marketing campaign that highlights the potential for innovation within the industry, such as sustainable packaging and health-conscious messaging.
2. Marketing - The Sprite Let's Be Clear Campaign presents an opportunity for companies to focus on Gen Z marketing and understanding the values of the younger generation as a means of resonating with this key demographic.
3. Advertising - The Sprite Let's Be Clear Campaign incorporates a range of advertising channels, including out-of-home, print, digital, and social media, demonstrating the need for a diversified advertising strategy within the industry.
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