From AR Soda Cans to Marine Plastic Soda Bottles
Jana Pijak — April 24, 2020 — Marketing
These soda packaging innovations range from AR soda cans to soda bottles made from recycled marine plastic.
When it comes to canned packaging, standouts include Coca Cola's AR cans and PepsiCo's Pepsi Zero Sugar cans that feature a matte black finish -- with both examples aiming to elevate the traditional packaging format. Coca Cola's AR cans encourage consumer interaction and were created in collaboration with Ogilvy Mexico and VFX house Timber. The cans spotlight 12 stories that can be accessed through a mobile app, featuring animated characters and uplifting messages. Moreover, PepsiCo Pepsi Zero Sugar packaging boasts a sleek design with a high-end aesthetic, aiming to stand out on grocery store shelves.
Other soda packaging innovations to note include B&B Studio's whimsical brand identity for Dalston's 'Soda Lights' range. The branding mimics splattered paint with various colors identifying correlating flavors.
When it comes to canned packaging, standouts include Coca Cola's AR cans and PepsiCo's Pepsi Zero Sugar cans that feature a matte black finish -- with both examples aiming to elevate the traditional packaging format. Coca Cola's AR cans encourage consumer interaction and were created in collaboration with Ogilvy Mexico and VFX house Timber. The cans spotlight 12 stories that can be accessed through a mobile app, featuring animated characters and uplifting messages. Moreover, PepsiCo Pepsi Zero Sugar packaging boasts a sleek design with a high-end aesthetic, aiming to stand out on grocery store shelves.
Other soda packaging innovations to note include B&B Studio's whimsical brand identity for Dalston's 'Soda Lights' range. The branding mimics splattered paint with various colors identifying correlating flavors.
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