The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Laura McQuarrie — October 3, 2023 — Marketing
References: adweek
Coca-Cola's #TakeATaste campaign is a digital one that uses augmented reality to share an engaging experience and a bottle of Coca-Cola Zero Sugar. People in major UK cities can now try a bottle of Coca-Cola Zero Sugar thanks to this digital campaign, created in partnership with Tesco Group.
On screens throughout London, Birmingham, Manchester and more, passersby will see a scannable QR code, which they can interact with in order to reveal an experience in augmented reality. Digitally, they can "grab" a bottle and get a coupon that can be redeemed at Tesco for a complimentary bottle of Coca-Cola Zero Sugar or the Cherry flavor of the product.
This digital campaign builds on the success of the soda brand's 'Best Coke Ever?' and speaks to those who are passionate about zero calorie choices.
On screens throughout London, Birmingham, Manchester and more, passersby will see a scannable QR code, which they can interact with in order to reveal an experience in augmented reality. Digitally, they can "grab" a bottle and get a coupon that can be redeemed at Tesco for a complimentary bottle of Coca-Cola Zero Sugar or the Cherry flavor of the product.
This digital campaign builds on the success of the soda brand's 'Best Coke Ever?' and speaks to those who are passionate about zero calorie choices.
Trend Themes
1. Augmented Reality Experiences - The #TakeATaste campaign uses augmented reality to provide an engaging experience and share a bottle of Coca-Cola Zero Sugar.
2. QR Code Interactions - Passersby can interact with scannable QR codes to reveal augmented reality experiences and receive coupons for complimentary bottles of Coca-Cola Zero Sugar.
3. Zero Calorie Choices - The #TakeATaste campaign targets individuals passionate about zero calorie beverage options through the use of augmented reality and complimentary Coca-Cola Zero Sugar bottles.
Industry Implications
1. Beverage - The #TakeATaste campaign disrupts the beverage industry by using augmented reality and digital coupons to promote Coca-Cola Zero Sugar.
2. Retail - The #TakeATaste campaign disrupts the retail industry by partnering with Tesco Group to offer complimentary bottles of Coca-Cola Zero Sugar through digital campaigns and augmented reality experiences.
3. Advertising - The #TakeATaste campaign disrupts the advertising industry by creating engagement through augmented reality and scannable QR codes to promote Coca-Cola Zero Sugar.
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