The Coca-Cola 'Open To Better' Campaign is Encouraging
Michael Hemsworth — January 9, 2021 — Marketing
References: coca-colacompany & talkingretail
The Coca-Cola 'Open To Better' campaign is being launched by the brand for 2021 to help inspire consumers and help them in their bid to start the year off right. The campaign features a series of limited-edition cans that are emblazoned with a series of inspirational messages that encourage consumers to be easier on themselves, better their community and more. The New Years resolution-inspired messages encourage consumers to look back on 2020 and into the future as they seek to improve their lifestyle.
Marketing Manager at Coca-Cola Great Britain Bryony Lester spoke on the new Coca-Cola 'Open To Better' campaign saying, "We have launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. In 2021, our ambition is to be ‘Open To Better’ and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their friends and family."
Marketing Manager at Coca-Cola Great Britain Bryony Lester spoke on the new Coca-Cola 'Open To Better' campaign saying, "We have launched the ‘Open’ platform, a campaign highlighting how the world has changed and to appreciate what perhaps was previously taken for granted. In 2021, our ambition is to be ‘Open To Better’ and use the power of our packaging to share resolutions of hope and positivity that we hope fans will enjoy sharing with their friends and family."
Trend Themes
1. Inspirational Branding - Brands can utilize limited edition items such as cans or packaging with inspiring messages to encourage consumers and create a positive impact.
2. New Year's Resolutions - Creating products or marketing campaigns that align with consumer's resolutions to improve their health or lifestyle can help brands resonate with their audience.
3. Personal Well-being - Brands can aid in the personal well-being of consumers by promoting self-care or mental wellness through packaging, advertising, or campaigns.
Industry Implications
1. Beverage Industry - Beverage companies can use limited edition cans or bottles to promote positive messaging and spark consumer interest.
2. Marketing Industry - Marketing agencies can aid in the creation of inspiring campaigns or packaging designs that align with consumer's values, such as personal growth.
3. Health and Wellness Industry - Brands in the health and wellness industry can collaborate with beverage companies to offer products that align with the consumer's resolutions or promote personal well-being.
4.5
Score
Popularity
Activity
Freshness
