Tyrrells Wensleydale & Cranberry Crisps are a Co-op Exclusive
Michael Hemsworth — July 22, 2024 — Marketing
References: tyrrellscrisps & grocerytrader
Tyrrells Wensleydale & Cranberry crisps have been announced by KP Snacks as a new potato chip flavor created in collaboration with the namesake animated comedy franchise for fans to try out.
The snack features the brand's signature hand-cooked English crisps the tare paired with the distinctive flavor profile of Wensleydale cheese and tart notes of cranberry. The snack will be exclusively stocked at Co-op locations where shoppers will be able to pick it up in 135-gram sharing packs priced at £2.75. The new snack flavor is launching in anticipation of the upcoming feature Wallace & Gromit: Vengeance Most Fowl coming this winter.
Marketing Manager at KP Snacks Jane Jones spoke on the Tyrrells Wensleydale & Cranberry crisps saying, "We are delighted to be launching our new collaboration with Wallace & Gromit, an iconic comedy series that shares many values with the Tyrrells brand including its British provenance, a playful sense of humour and the promise of great entertainment. The parallels between our brand and the film series make us the perfect pair to deliver an authentic and unique product to the category with the launch of an exciting, limited-edition flavour.”
The snack features the brand's signature hand-cooked English crisps the tare paired with the distinctive flavor profile of Wensleydale cheese and tart notes of cranberry. The snack will be exclusively stocked at Co-op locations where shoppers will be able to pick it up in 135-gram sharing packs priced at £2.75. The new snack flavor is launching in anticipation of the upcoming feature Wallace & Gromit: Vengeance Most Fowl coming this winter.
Marketing Manager at KP Snacks Jane Jones spoke on the Tyrrells Wensleydale & Cranberry crisps saying, "We are delighted to be launching our new collaboration with Wallace & Gromit, an iconic comedy series that shares many values with the Tyrrells brand including its British provenance, a playful sense of humour and the promise of great entertainment. The parallels between our brand and the film series make us the perfect pair to deliver an authentic and unique product to the category with the launch of an exciting, limited-edition flavour.”
Trend Themes
1. Franchise-based Food Collaborations - The partnership between Tyrrells and the Wallace & Gromit franchise highlights a growing trend of brands leveraging popular media properties to create unique product offerings.
2. Exclusive Retail Launches - The strategy of releasing the new Tyrrells Wensleydale & Cranberry crisps exclusively at Co-op locations suggests an increasing trend towards channel-specific product launches for targeted consumer engagement.
3. Flavor Innovation in Traditional Snacks - Introducing a novel flavor like Wensleydale & Cranberry to traditional hand-cooked crisps indicates a trend of pushing boundaries in snack flavor innovation to attract adventurous consumers.
Industry Implications
1. Food & Beverage - The launch of Tyrrells Wensleydale & Cranberry crisps exemplifies continuous innovation within the food and beverage industry, particularly in creating unique flavor profiles for classic snacks.
2. Entertainment-licensed Products - This collaboration illustrates the potential within the entertainment industry to expand brand influence through licensed products that capitalize on the popularity of media franchises.
3. Retail - The Co-op exclusive release model demonstrates the retail industry's shift towards exclusive product offerings to drive foot traffic and consumer loyalty in a competitive market.
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