Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Laura McQuarrie — March 7, 2023 — Lifestyle
References: twrlmilktea & newhope
Tea lovers in North America will appreciate the shelf-stable, sustainable and plant-based formulas that make up Twrl Milk Tea's Asian-inspired lineup. In these products, nutrient-dense pea milk pairs with fair-trade teas sourced from regenerative family farms. The easy-to-enjoy canned drinks are offered in a handful of flavors, including: Ube Milk Tea, Taiwan Style Black Milk Tea and Hojicha Toasted Green Tea.
The brand got its start in a home kitchen when Olivia Chen and Pauline Ang set out to reimagine the milk teas they grew up enjoying as kids. Twrl Milk Tea will have a presence at the upcoming Natural Products Expo West and participation in (included) ACCESS, the retail growth accelerator that supports BIPOC food and beverage founders through the trade show experience.
Asian drinks have seen an incredible surge in popularity in North America in recent years, which is a testament to their refreshing flavors, vibrant colors and unique ingredients.
The brand got its start in a home kitchen when Olivia Chen and Pauline Ang set out to reimagine the milk teas they grew up enjoying as kids. Twrl Milk Tea will have a presence at the upcoming Natural Products Expo West and participation in (included) ACCESS, the retail growth accelerator that supports BIPOC food and beverage founders through the trade show experience.
Asian drinks have seen an incredible surge in popularity in North America in recent years, which is a testament to their refreshing flavors, vibrant colors and unique ingredients.
Trend Themes
1. Shelf-stable Plant-based Drinks - Creating more flavors of shelf-stable plant-based drinks that use nutrient-dense milk alternatives and sustainably sourced teas.
2. Regenerative Family Farms - Partnering with regenerative family farms to source fair-trade teas for a more sustainable and socially responsible supply chain.
3. Asian-inspired Canned Teas - Continued innovation of Asian-inspired canned teas using unique and colorful ingredients that appeal to North American consumers.
Industry Implications
1. Plant-based Drinks - Exploring the potential of using plant-based milk alternatives in more shelf-stable and convenient beverages to address growing demand for sustainable and healthy drink options.
2. Sustainable Tea Production - Revolutionizing the tea industry by adopting a more sustainable and socially responsible supply chain, including partnering with regenerative family farms and fair-trade sourcing.
3. Natural Products Expo - Leveraging opportunities at trade shows like Natural Products Expo to showcase innovative and socially responsible food and beverage brands, like Twrl Milk Tea.
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