The Teatulia Organic Iced Tea Comes in Four Flavor Options
Michael Hemsworth — March 4, 2020 — Marketing
The Teatulia Organic Iced Tea drinks have been unveiled as a new refreshment option for consumers that will offer them a tasty way to stay hydrated. The ready-to-drink cold-brewed teas come in four flavor options including Signature Black, Easy Green, Watermelon Black and Hibiscus Fusion, which are all made without any sugar in the mix. The canned teas are expertly crafted with quality in mind and are likely to be a hit amongst consumers seeking an easy way to enjoy cold tea.
CEO and Co-Founder of Teatulia Linda Appel Lipsius spoke on the new Teatulia Organic Iced Tea drinks saying, "Following the success of our first ready-to-drink line of Tea Sodas, we decided to put our award-winning foodservice iced tea blends into cans, too. Consumers love convenience, and our delicious iced teas are perfect for on-the-go hydration, refreshment or meal accompaniment. As consumers actively seek ways to live a healthier lifestyle, our Organic Iced Teas are a delicious, clean drink option with zero sugar. And don’t forget our pretty, infinitely recyclable aluminum cans – the only way Teatulia would roll.”
CEO and Co-Founder of Teatulia Linda Appel Lipsius spoke on the new Teatulia Organic Iced Tea drinks saying, "Following the success of our first ready-to-drink line of Tea Sodas, we decided to put our award-winning foodservice iced tea blends into cans, too. Consumers love convenience, and our delicious iced teas are perfect for on-the-go hydration, refreshment or meal accompaniment. As consumers actively seek ways to live a healthier lifestyle, our Organic Iced Teas are a delicious, clean drink option with zero sugar. And don’t forget our pretty, infinitely recyclable aluminum cans – the only way Teatulia would roll.”
Trend Themes
1. Cold-brewed Canned Tea Trend - The trend of canned cold-brewed teas as a convenient and healthy alternative to sugary drinks provides an opportunity for beverage companies to develop innovative packaging and flavor options.
2. Sugar-free Beverage Trend - The trend of consumers seeking out sugar-free beverage options highlights the opportunity for companies to create and market natural and healthy drink alternatives.
3. Ready-to-drink Beverage Trend - The trend of consumers seeking out convenient and ready-to-drink beverage options provides an opportunity for companies to create and market unique and high-quality drink products.
Industry Implications
1. Beverage Industry - The canned cold-brewed tea trend creates an opportunity for the beverage industry to capitalize on the rising consumer demand for healthy and convenient drink options.
2. Packaging Industry - The trend of canned cold-brewed teas provides an opportunity for the packaging industry to innovate and develop eco-friendly and sustainable packaging solutions.
3. Health and Wellness Industry - The sugar-free beverage trend presents an opportunity for the health and wellness industry to create and market natural and healthy drink alternatives for health-conscious consumers.
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