Narra's Ready-to-Drink Beverages Update Classic Asian Milk Teas
Laura McQuarrie — May 11, 2023 — Lifestyle
References: drinknarra & thedieline
Narra's ready-to-drink tea lattes take inspiration from classic Asian milk teas and offer a new level of convenience to consumers who want to enjoy plant-based beverages on the go. The canned tea lattes are available in varieties like black tea, roasted oolong and strawberry matcha, all of which are vegan and non-GMO.
These oat milk tea lattes are packaged in vibrantly designed cans that pay tribute to the Filipino banig, a traditional handwoven mat. With bold details inspired by weaving and textiles, the colors and patterns on the cans fuse traditional motifs and modern illustrations.
The brand was intentional about not being too refined with its identity, as so many other canned lattes are, and instead opted for a more playful feel to match its light, fun and fresh flavors.
These oat milk tea lattes are packaged in vibrantly designed cans that pay tribute to the Filipino banig, a traditional handwoven mat. With bold details inspired by weaving and textiles, the colors and patterns on the cans fuse traditional motifs and modern illustrations.
The brand was intentional about not being too refined with its identity, as so many other canned lattes are, and instead opted for a more playful feel to match its light, fun and fresh flavors.
Trend Themes
1. Plant-based Ready-to-drink Beverages - There is an opportunity to innovate in the ready-to-drink beverage industry by offering plant-based alternatives to classic drinks.
2. Ethnic Flavored Tea Lattes - Introducing ethnic flavors into ready-to-drink tea lattes can attract a diverse set of consumers.
3. Bold Packaging Design for Beverages - Creating innovative packaging for beverages that fuses modern illustrations with traditional motifs can capture consumer attention.
Industry Implications
1. Beverage - The beverage industry can explore plant-based alternatives and innovative packaging designs to meet consumer demands for convenient and exciting beverages.
2. Ethnic Food - Introducing classic ethnic flavors into ready-to-drink beverages can attract a diverse set of consumers and provide opportunities for disruption.
3. Graphic Design - The graphic design industry can explore opportunities for innovation in beverage packaging by combining different design elements to create unique packaging that will increase consumer interest.
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