Pure Leaf Lower Sugar Teas Have No Artificial Ingredients
Michael Hemsworth — April 21, 2022 — Marketing
References: pureleaf & drugstorenews
The Pure Leaf Lower Sugar teas have debuted from the brand as a line of low-sugar refreshments that promise to deliver impressive flavor and refreshment in a low-calories way.
The beverages are formulated with no artificial sweeteners or flavors in the mix and are subtly sweet with five-grams of sugar in a serving. The drinks come in three flavors including Subtly Sweet Black Tea, Subtly Sweet Lemon and Subtly Sweet Peach, which each come in at 20-calories per bottle.
General Manager, North America, Pepsi Lipton Partnership Julie Raheja-Perera spoke on the new Pure Leaf Lower Sugar teas saying, "We know that many of our Pure leaf consumers want lower sugar alternatives that don't sacrifice on taste. With the help of our expert tea masters, we’re excited to broaden our Pure Leaf iced tea portfolio with three refreshing lower sugar iced teas that give consumers what they are looking for. We know people will love the new Pure Leaf Lower Sugar line as it delivers on subtly sweet taste and reduced sugar content.”
The beverages are formulated with no artificial sweeteners or flavors in the mix and are subtly sweet with five-grams of sugar in a serving. The drinks come in three flavors including Subtly Sweet Black Tea, Subtly Sweet Lemon and Subtly Sweet Peach, which each come in at 20-calories per bottle.
General Manager, North America, Pepsi Lipton Partnership Julie Raheja-Perera spoke on the new Pure Leaf Lower Sugar teas saying, "We know that many of our Pure leaf consumers want lower sugar alternatives that don't sacrifice on taste. With the help of our expert tea masters, we’re excited to broaden our Pure Leaf iced tea portfolio with three refreshing lower sugar iced teas that give consumers what they are looking for. We know people will love the new Pure Leaf Lower Sugar line as it delivers on subtly sweet taste and reduced sugar content.”
Trend Themes
1. Low-sugar Beverages - There is a growing demand for beverages with lower sugar content and no artificial sweeteners, which opens up opportunities for companies to innovate and create new drinks with unique flavors and packaging.
2. Subtle Sweetness - Consumers are looking for beverages with a hint of sweetness that does not overpower the taste of the tea or other ingredients, which provides opportunities for companies to develop products with unique blends of natural sweeteners and flavorings.
3. Reduced-calorie Drinks - As more consumers become health-conscious and seek lower-calorie options, companies can innovate by creating drinks that are not only lower in calories but also provide nutrients and other functional benefits.
Industry Implications
1. Tea Industry - As a popular beverage category, tea companies can capitalize on the trend of low-sugar drinks by creating new tea blends and packaging that meets the needs of consumers who want a refreshing tea with low-calories and natural ingredients.
2. Beverage Industry - As soft drink sales continue to decline, beverage companies can innovate by expanding into the low-sugar drink category and creating new products that appeal to health-conscious consumers who are looking for more natural and functional beverages.
3. Packaging Industry - As the demand for low-sugar and all-natural drinks grows, the packaging industry has opportunities to develop new materials and designs that align with the values of the health-conscious consumers who want more sustainable and eco-friendly options.
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