Twinings Sparkling Tea Comes in Three Fruit-Forward Flavors
Michael Hemsworth — September 4, 2024 — Lifestyle
References: twinings & grocerytrader
The Twinings Sparkling Tea refreshments are a new range of drinks from the tea brand crafted with taste and function in mind to make them great for consumers to try out this fall.
The drinks come in three fruit-forward flavors including Refresh Juicy Raspberry Lemonade, Defense Zesty Orange and Passionfruit, and Boost Zingy Lemon and Ginger. The drinks are each free from artificial sweeteners, colors and added sugar, and are fortified with a range of vitamins and minerals to give them a functional profile when compared to conventional soft drinks.
Marketing Director for UK & Ireland Gill Close commented on the Twinings Sparkling Tea refreshments saying, "Available in three delicious flavours, Twinings Sparkling Tea is the perfect pick-me-up to help combat the mid-afternoon slump; a treat to put a spring in your step while feeling good about yourself. Our ambition is to empower people to get the most from life, enabling them to make small changes by making positive health and wellbeing enjoyable and more accessible.”
The drinks come in three fruit-forward flavors including Refresh Juicy Raspberry Lemonade, Defense Zesty Orange and Passionfruit, and Boost Zingy Lemon and Ginger. The drinks are each free from artificial sweeteners, colors and added sugar, and are fortified with a range of vitamins and minerals to give them a functional profile when compared to conventional soft drinks.
Marketing Director for UK & Ireland Gill Close commented on the Twinings Sparkling Tea refreshments saying, "Available in three delicious flavours, Twinings Sparkling Tea is the perfect pick-me-up to help combat the mid-afternoon slump; a treat to put a spring in your step while feeling good about yourself. Our ambition is to empower people to get the most from life, enabling them to make small changes by making positive health and wellbeing enjoyable and more accessible.”
Trend Themes
1. Health-conscious Beverages - These tea-based drinks highlight a growing demand for refreshments that prioritize health benefits without compromising on taste.
2. Fruit-infused Sparkling Drinks - The introduction of fruit-forward flavors in these sparkling teas reflects a trend towards natural and refreshing beverage options that appeal to flavor enthusiasts.
3. Functional Fortified Drinks - Incorporating vitamins and minerals into these beverages aligns with the increasing consumer interest in functional drinks that support overall well-being.
Industry Implications
1. Beverage Industry - The launch of Twinings Sparkling Tea taps into the ongoing evolution within the beverage market, focusing on health-oriented and flavor-rich products.
2. Health and Wellness Industry - These fortified drinks underscore the interplay between the beverage sector and the health and wellness industry, promoting drinks that serve a dual purpose of hydration and nutrition.
3. Natural Ingredients Market - With a mandate to avoid artificial additives, these sparkling teas contribute to the rising trend in the natural ingredients market, which caters to consumers seeking clean label products.
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