IKEA's Trapped in the 90s Series Celebrates a Milestone Anniversary
Laura McQuarrie — September 9, 2021 — Art & Design
References: designtaxi
To celebrate its 25th year in Spain, IKEA created a reality show series called Atrapados en los 90s (Trapped in the 90s) that gives contestants a newfound appreciation for all the modern conveniences that the brand offers. The show features contestants who were born after the 1990s and they were specifically selected because they've "never known life without IKEA."
In the eight-episode series, contestants get to experience scenarios such as taking a photo that can't be immediately viewed afterward. The show challenges contestants with bedding that's heavy and itchy, and spaces that are too small and poorly organized. Although good design often goes unnoticed, its absence in the house that was intentionally designed to be uncomfortable makes people long for the conveniences provided by IKEA.
In the eight-episode series, contestants get to experience scenarios such as taking a photo that can't be immediately viewed afterward. The show challenges contestants with bedding that's heavy and itchy, and spaces that are too small and poorly organized. Although good design often goes unnoticed, its absence in the house that was intentionally designed to be uncomfortable makes people long for the conveniences provided by IKEA.
Trend Themes
1. Nostalgia Marketing - The success of IKEA's Trapped in the 90s series highlights the potential for nostalgic marketing campaigns.
2. Retro-inspired Design - Retro-inspired design trends may see a resurgence, as consumers become more interested in nostalgic products.
3. Reality-show-inspired Product Development - Companies could develop products inspired by popular reality shows to tap into consumer interest and engagement with these shows.
Industry Implications
1. Furniture Retail - Furniture retailers could capitalize on consumer interest in retro designs and nostalgia by developing vintage-inspired product lines.
2. Broadcasting and Streaming Services - Broadcasting and streaming services could create reality shows that focus on the history and evolution of certain industries or product lines.
3. Marketing and Advertising - Marketing and advertising agencies could develop campaigns that utilize nostalgia to help brands connect with consumers on an emotional level.
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