Cox & Co.'s Milk Chocolate Easter Egg Combines Coconut & Chia Seeds
Laura McQuarrie — March 25, 2020 — Eco
References: selfridges & ca.hellomagazine
Cox & Co. is putting an eco-friendly spin on the classic milk chocolate Easter egg with its farm-to-bar cacao confection. The egg-shaped treat combines 37% Columbian cacao with coconut and chia seeds for a more sophisticated take on sugary Easter treats.
Notably, the Cox & Co. product is wrapped in sustainable packaging, as it uses a fully biodegradable card with vegetable-based inks to catch the eyes of consumers, plus a compostable film bag made from wood pulp to preserve the delicate honeycomb-like chocolate egg until it's ready to be eaten. While there are plenty of plastic-wrapped chocolate Easter eggs popping up, these ones appeal to consumers who are looking to indulge and do so mindfully.
Image Credit: Cox & Co.
Notably, the Cox & Co. product is wrapped in sustainable packaging, as it uses a fully biodegradable card with vegetable-based inks to catch the eyes of consumers, plus a compostable film bag made from wood pulp to preserve the delicate honeycomb-like chocolate egg until it's ready to be eaten. While there are plenty of plastic-wrapped chocolate Easter eggs popping up, these ones appeal to consumers who are looking to indulge and do so mindfully.
Image Credit: Cox & Co.
Trend Themes
1. Eco-friendly Easter Eggs - There is a disruptive innovation opportunity for companies to create Easter eggs that use sustainable materials and ingredients.
2. Sophisticated Easter Treats - There is a disruptive innovation opportunity for companies to create Easter treats that combine traditional flavors with sophisticated ingredients.
3. Sustainable Packaging - There is a disruptive innovation opportunity for companies to create sustainable packaging solutions that use biodegradable materials and vegetable-based inks.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the trend of eco-friendly Easter treats by using sustainable ingredients and packaging.
2. Packaging - Companies in the packaging industry can capitalize on the trend of sustainable packaging by creating biodegradable solutions and using vegetable-based inks.
3. Retail - Retailers can capitalize on the trend of sophisticated Easter treats by offering unique and high-quality options to consumers.
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