M&S Created Egg-Shaped Cheeses Wrapped in Blue Wax
Laura McQuarrie — March 19, 2020 — Lifestyle
References: marksandspencer & bustle
As an alternative to the classic Easter chocolate eggs, M&S created a savory egg-shaped cheese set that's sold just like a carton of eggs. The Cheesy Easter Eggs resemble delicate bird's eggs, as they are wrapped in blue wax and can be opened to reveal Barber's Farmhouse Cheddar and a "yolk" made from Belton Farm's vintage 18-month matured Red Leicester. When these egg-shaped cheeses are sliced, they resemble hard-boiled eggs and provide a savory alternative to the many sugary treats that are popular around this time of year.
Like M&S, a handful of food brands have been introducing cheese-based Easter offerings, knowing that consumers are looking for a different way to indulge in the season.
Image Credit: M&S
Like M&S, a handful of food brands have been introducing cheese-based Easter offerings, knowing that consumers are looking for a different way to indulge in the season.
Image Credit: M&S
Trend Themes
1. Cheese-based Easter Offerings - Innovative food companies can develop new and unique cheese-based products for seasonal celebrations, providing a savory alternative to traditional sweets.
2. Alternative Egg-shaped Products - Non-chocolate egg-shaped products, like cheese, may become a popular trend for Easter and other seasonal celebrations.
3. Artisanal Cheese Wrapping - The use of wax and other unique packaging materials can create novelty and intrigue around cheese offerings.
Industry Implications
1. Food and Beverage - Established and emerging food companies can create new products for seasonal celebrations, like Easter, to offer consumers an alternative to classic treats.
2. Packaging - Design companies and manufacturers can explore innovative ways of wrapping and presenting food products, particularly cheese, to increase novelty and desirability.
3. Retail - Retailers can increase sales by offering niche and unique food products during seasonal celebrations, like Easter, to cater to a range of consumer preferences.
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