Colourpop Created a Transformative Gloss in a Unique Hue
Laura McQuarrie — September 18, 2023 — Fashion
References: colourpop
Color-changing lipsticks have become increasingly popular in the beauty space among consumers who desire customized beauty looks and Colourpop stands out for creating a transformative gloss formula that adapts to unique lip chemistry for a personalized, enchanting look.
Graveyard Shift is the ultra-glossy lip product and the first-ever color-changing gloss from Colourpop morphs from a smoky purple color to a flattering custom shade of pink. This Colourpop lip gloss is impressive not just for its color-changing properties but also for its nourishing formula, which contains antioxidant-packed Kakadu plum, sweet cherry oil, yuzu and Japanese sumac.
Perfect for Halloween, this ghoulish shade comes wrapped in a secondary packaging design that captures the essence of Disney's spooky classic, Haunted Mansion.
Graveyard Shift is the ultra-glossy lip product and the first-ever color-changing gloss from Colourpop morphs from a smoky purple color to a flattering custom shade of pink. This Colourpop lip gloss is impressive not just for its color-changing properties but also for its nourishing formula, which contains antioxidant-packed Kakadu plum, sweet cherry oil, yuzu and Japanese sumac.
Perfect for Halloween, this ghoulish shade comes wrapped in a secondary packaging design that captures the essence of Disney's spooky classic, Haunted Mansion.
Trend Themes
1. Personalized Lip Products - The rise of color-changing lip glosses reflects a trend towards customized beauty products that adapt to individual lip chemistry.
2. Transformative Beauty - Colourpop's color-changing lip gloss offers a unique, enchanting look that morphs from a smoky purple to a flattering custom pink shade.
3. Nourishing Gloss Formulas - Colourpop's gloss stands out not only for its color-changing properties but also for its nourishing ingredients like Kakadu plum and sweet cherry oil.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage the trend of personalized lip products through the development of innovative color-changing formulas.
2. Packaging Design - The success of Colourpop's secondary packaging design for the Haunted Mansion lip gloss opens opportunities for creative and captivating packaging in the beauty industry.
3. Natural and Organic Skincare - The use of nourishing ingredients like Kakadu plum in Colourpop's gloss presents opportunities for the natural and organic skincare industry to create innovative lip care products.
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