The Ad Pad Campaign Targets Advertising Creatives
Meghan Young — October 19, 2012 — Marketing
References: theadpad & ibelieveinadv
The Ad Pad campaign wants people to forget about the iPad and instead focus on a more traditional medium to jot down and sketch out ideas. A notepad and sketchbook for advertising creatives, The Ad Pad will inspire imaginations and creativity by way of a blank sheet of white paper bordered in black. This black border will save them the need to rummage around for a ruler, thus getting their ideas down faster.
Conceived and executed by the United Kingdom-based company itself, The Ad Pad campaign features origami artworks such as cranes and airplanes. Fun and simple, the ad campaign focuses on the tangible qualities of the product rather than pretending it's something that it's not.
Conceived and executed by the United Kingdom-based company itself, The Ad Pad campaign features origami artworks such as cranes and airplanes. Fun and simple, the ad campaign focuses on the tangible qualities of the product rather than pretending it's something that it's not.
Trend Themes
1. Traditional Media Revival - The trend suggests a renewed interest in traditional paper products, specifically notepads and sketchbooks.
2. Utility-driven Design - The trend indicates a shift towards design that is centered around utility and practicality, rather than aesthetics or gimmicks.
3. Simplicity and Playfulness - The trend highlights the importance of unpretentious campaigns that convey the essence of the product through fun and simple messages.
Industry Implications
1. Advertising - The industry has the potential to explore the use of traditional mediums such as notepads and sketchbooks for creating ad campaigns and artwork.
2. Stationery - The industry could leverage the trend towards traditional paper products by introducing innovative designs that cater to the specific needs and preferences of various target groups.
3. Printing - The industry can take advantage of the demand for practical and versatile paper products by offering high-quality printing services on different types of paper, such as sketch paper and origami paper.
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