Terra Packaging Assumes a Simplistic Soil-Inspired Aesthetic
Amelia Roblin — December 7, 2011 — Marketing
References: hollychong & thedieline
It can be a challenge to design containers for items that have their own intricate beauty and the example led by Terra packaging demonstrates how modesty and transparency work best to showcase charming contents. The simple cardboard sachets enclose smooth pebbles, delicate twigs and entangled clusters of mossy plants. The line of products allows Urban Outfitters consumers to mix and match different elements to build their own tiny terrariums.
Circular windows in the front of Terra packaging offer a peek of the fragile items inside, stacked into layers to mimic the strata of the earth. The stiff paper bags are otherwise pigmented with a burnt sienna tone which references the color of mineral-rich dirt. Holly Chong's Terra packaging is complete with brown paper labels that plainly brand the pouches with the name of the product.
Circular windows in the front of Terra packaging offer a peek of the fragile items inside, stacked into layers to mimic the strata of the earth. The stiff paper bags are otherwise pigmented with a burnt sienna tone which references the color of mineral-rich dirt. Holly Chong's Terra packaging is complete with brown paper labels that plainly brand the pouches with the name of the product.
Trend Themes
1. Minimalist Packaging - There is an opportunity for companies to design simple and transparent packaging that showcases the beauty of their products while minimizing waste.
2. Nature-inspired Aesthetics - Designers can draw inspiration from the colors and textures of nature to create packaging that appeals to eco-conscious consumers.
3. DIY Terrariums - Brands can offer products that allow consumers to create their own mini ecosystems, tapping into the growing trend of home gardening and sustainable living.
Industry Implications
1. Packaging - Companies in the packaging industry can explore eco-friendly and minimalist designs to appeal to consumers looking for sustainable options.
2. Home and Garden - The home and garden industry can offer products that facilitate the creation of DIY terrariums and indoor gardens to meet the growing demand for sustainable and low-maintenance houseplants.
3. Retail - Retailers can partner with sustainable brands that offer eco-friendly packaging and DIY products to attract environmentally conscious consumers.
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