Chatu Tea is Packaged Sustainably as an Ode to Tea Plantations
Elena Rahman — October 18, 2021 — Eco
References: behance.net & yankodesign
Chatu Tea boasts an eco-friendly packaging design that also showcases the fields it is harvested. Chatu portrays innovation and sustainability through its packaging format, acting as an ode to the tea plantations in Sichuan, Henan, and Fujian provinces, where the premium Chinese tea is collected.
Each tea package is uniquely carved to resemble the terrain patterns from which the tea is hand-picked. Thus, the plantations served as inspiration for the packaging design. Moreover, the tea bundles are color-coordinated to correspond to the three types of tea: white, green, and red. Loose leaves are packaged into the molding pulp, which is then colored with natural dyes to indicate the appropriate tea. Moreover, the packaging shape resembles traditional Chinese teapots.
Image Credit: Chatu / Xenia Alexandrova
Each tea package is uniquely carved to resemble the terrain patterns from which the tea is hand-picked. Thus, the plantations served as inspiration for the packaging design. Moreover, the tea bundles are color-coordinated to correspond to the three types of tea: white, green, and red. Loose leaves are packaged into the molding pulp, which is then colored with natural dyes to indicate the appropriate tea. Moreover, the packaging shape resembles traditional Chinese teapots.
Image Credit: Chatu / Xenia Alexandrova
Trend Themes
1. Sustainable Packaging Design - There is a growing trend towards sustainable, eco-friendly packaging designs that also serve as a branding tool.
2. Innovative Branding - Companies are using innovative packaging designs to showcase their brand identity and connect with customers on a deeper level.
3. Environmental Consciousness - Consumers are increasingly seeking out products that align with their values around sustainability and environmental responsibility.
Industry Implications
1. Food and Beverage - Sustainable packaging designs are particularly relevant for the food and beverage industry, where eco-friendliness can be a key selling point for products.
2. Retail - Innovative packaging designs can help retailers to stand out in a crowded marketplace and differentiate their products from competitors.
3. Consumer Packaged Goods - As consumers become more environmentally conscious, companies in the consumer packaged goods industry must adapt to changing consumer demands and preferences.
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