MacLaren McCann Created a Brilliant Way to Advertise for Tattoo Rem
Megan Facciuolo — March 23, 2014 — Marketing
References: mccann & designtaxi
Tattoo removal company 'Fading Fast' unleashed its ads all over the city of Toronto. Created by the Canadian ad agency MacLaren McCann, the ads are an interactive way to show how "easy" removing tattoos can be. The agency set out to prove this notion by creating posters of people with peel-off tattoos on walls.
These “tattoos” were actually vouchers for the removal company in disguise! Pedestrians could easily walk by, peel them off and get a 50% off their tattoo removal. Though, I don't think tattoos can be removed as fast as peeling off a sticker, the company does in fact "make it easier" with the major discount!
So if you are regretting that "tramp stamp" you got when you were 16, keep a lookout for some interactive ads like this one -- they may just give you the push you needed to get it removed.
These “tattoos” were actually vouchers for the removal company in disguise! Pedestrians could easily walk by, peel them off and get a 50% off their tattoo removal. Though, I don't think tattoos can be removed as fast as peeling off a sticker, the company does in fact "make it easier" with the major discount!
So if you are regretting that "tramp stamp" you got when you were 16, keep a lookout for some interactive ads like this one -- they may just give you the push you needed to get it removed.
Trend Themes
1. Interactive Advertisements - Opportunity for companies to create engaging and memorable ads using technology.
2. Innovative Marketing Strategies - Opportunity for businesses to stand out by creating unique and unconventional marketing campaigns.
3. Disguised Voucher Marketing - Opportunity for businesses to use disguised vouchers as an effective marketing tactic.
Industry Implications
1. Tattoo Removal Services - Disruptive innovation opportunity: utilizing interactive advertisements to showcase technology in removal techniques.
2. Advertising - Disruptive innovation opportunity: incorporating technology and interactivity into marketing campaigns.
3. Voucher Services - Disruptive innovation opportunity: using disguised vouchers as a way to attract and retain customers.
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