Tara Donovan Sculpts Seemingly Organic Art from Everyday Materials
Alexandra Serrano — May 15, 2013 — Eco
References: louisiana.dk & frameweb
Everyday artificial materials are utilized in the work of American artist Tara Donovan to make for pieces that imitate organic matter's growth mechanisms.
Experimenting with objects such as toothpicks, foil, straws and buttons, Donovan creates intricate sculptures that give these simple objects an entirely new function. Perhaps what is most impressive about each piece is their almost deceptive nature that invites spectators to carefully analyze and question their initial interpretation of each sculpture. One must then utilize all facets of the sensory system to understand the artist's striking references to natural form such as crystalline growths and organic shapes.
Tara Donovan aims to imitate organic growth systems rather than simulate nature. This pivotal intent draws attention to artificial matter, making for a powerful tension that changes the context of minutiae.
Experimenting with objects such as toothpicks, foil, straws and buttons, Donovan creates intricate sculptures that give these simple objects an entirely new function. Perhaps what is most impressive about each piece is their almost deceptive nature that invites spectators to carefully analyze and question their initial interpretation of each sculpture. One must then utilize all facets of the sensory system to understand the artist's striking references to natural form such as crystalline growths and organic shapes.
Tara Donovan aims to imitate organic growth systems rather than simulate nature. This pivotal intent draws attention to artificial matter, making for a powerful tension that changes the context of minutiae.
Trend Themes
1. Artificial/organic Hybrid Sculptures - Tara Donovan's work presents an opportunity to explore the intersection of organic and artificial materials in the creation of innovative sculptures.
2. Reimagining Everyday Objects - Donovan's use of everyday objects presents an opportunity for industries to find new and unconventional purposes for commonly used items.
3. Sensory Immersive Art - The sensory experience involved in understanding Donovan's sculptures presents an opportunity for industries to further incorporate a multisensory experience in their offerings.
Industry Implications
1. Art and Sculpture - Donovan's work provides an opportunity for the art world to explore new mediums and techniques in sculpture.
2. Product Design - Industries can draw inspiration from Donovan's use of everyday objects and find new ways to utilize materials in product design.
3. Experiential Marketing - Companies can incorporate a multisensory experience in their marketing campaigns, similar to the sensory immersion in Donovan's artwork.
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