The McDonald's TableBag Packaging Doubles as a Dining Surface
Laura McQuarrie — December 8, 2022 — Marketing
References: wersm
The convenience of eating on the go is unparalleled but sometimes it's helpful to have something to sit food and beverages on, and for this exact purpose, McDonald's Italy unveiled the TableBag. This take-out box packaging boasts the ability to transform into a makeshift cardboard table for eating.
This limited-edition 100% recyclable take-out box makes it possible for people to eat anywhere they please and it offers an alternative to indoor spaces with tables and chairs.
The TableBag was unveiled by the fast food company during Milan Design Week, a global event that welcomes hundreds of thousands of visitors to Italy's capital of design. TableBag was offered to select customers who ordered their food via the McDonald’s application during Milan Design Week.
This limited-edition 100% recyclable take-out box makes it possible for people to eat anywhere they please and it offers an alternative to indoor spaces with tables and chairs.
The TableBag was unveiled by the fast food company during Milan Design Week, a global event that welcomes hundreds of thousands of visitors to Italy's capital of design. TableBag was offered to select customers who ordered their food via the McDonald’s application during Milan Design Week.
Trend Themes
1. On-the-go Dining - Packaging that doubles as a dining surface creates opportunities for more convenient and flexible eating experiences while on the move.
2. Eco-friendly Packaging - 100% recyclable take-out boxes offer an environmentally responsible alternative to traditional disposable packaging materials.
3. Transformative Packaging - Innovative packaging designs that can be reused or repurposed beyond their original purpose create new opportunities for sustainable innovation and customer engagement.
Industry Implications
1. Fast Food - Fast-food chains can use eco-friendly and innovative design packaging to create a more convenient and sustainable dining experience for customers.
2. Packaging - Packaging companies can capitalize on the demand for more sustainable and multi-functional packaging designs by developing new materials and technologies.
3. Design - Designers can create new, innovative packaging designs that address the growing need for sustainable and flexible on-the-go dining experiences.
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