McDonald's and Leo Burnett Unveil the Tablebag
References: youtu.be & designtaxi
Just in time for Milan Design Week, McDonald's taps advertising agency Leo Burnett to create the TableBag. It is a takeout box that is able to transform and function as an outdoor table as well. The project was complete by The Dieline and the 2023 iteration was launched for the design festival.
The boxes appear to be about the size of a tote bag and could be turned into a table with the specialized text that reads 'let me be your table.' It is made to be shared and it holds enough space for two burgers and two fries. Additionally, it is also designed with a built-in pair of cup holders -- the Tablebag is also entirely recyclable.
Image Credit: McDonald's Italy
The boxes appear to be about the size of a tote bag and could be turned into a table with the specialized text that reads 'let me be your table.' It is made to be shared and it holds enough space for two burgers and two fries. Additionally, it is also designed with a built-in pair of cup holders -- the Tablebag is also entirely recyclable.
Image Credit: McDonald's Italy
Trend Themes
1. Multifunctional Packaging - Creating packaging that can serve other functions beyond holding the product, such as turning into a table or other useful object.
2. Sustainable Packaging - Designing packaging that is not only functional, but also eco-friendly and recyclable.
3. Collaborative Branding - Partnering with other companies or agencies to create innovative and attention-grabbing branding and packaging solutions.
Industry Implications
1. Fast Food Restaurants - Creating innovative and sustainable packaging solutions that enhance the customer experience and promote eco-friendliness.
2. Advertising and Marketing - Partnering with brands to develop creative and successful branding and packaging strategies that generate buzz and consumer interest.
3. Sustainable Packaging Manufacturers - Developing new and improved eco-friendly packaging options that can be customized to meet the needs of specific brands and products.
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