From Accordian Perfume Cartons to Treat-Mimicking Tins
Meghan Young — January 21, 2015 — Marketing
Convenience is a quality that many consumers appreciate and these on-the-go product packaging designs are great examples of how businesses and brands can address such a concern. By creating packages that are easy to travel around with, there is one less excuse for potential customers to avoid making the finalizing purchase. Although such on-the-go product packing might seem like a psychological ploy, it also simply gives the consumer what they want.
From as basic a tweak as adding a handle to a more complex concept that involves a collapsible body, there are many ways in which on-the-go product packaging can be made more convenient. A focus on compact sizes is also a great avenue to take when creating something particularly portable.
From as basic a tweak as adding a handle to a more complex concept that involves a collapsible body, there are many ways in which on-the-go product packaging can be made more convenient. A focus on compact sizes is also a great avenue to take when creating something particularly portable.
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