A Viral Hair Product Inspired Lush Cosmetics' Super Milk Perfume
Laura McQuarrie — November 29, 2023 — Fashion
References: lush & weare.lush
The virality of Lush Cosmetics' Super Milk Conditioning Hair Primer prompted the company to create the Super Milk Perfume with the same addictive scent. News of how good the Super Milk Conditioning Hair Primer quickly spread on social media and as Lush says, "Customers have been buying it just to smell good, so we thought we'd create a limited-edition perfume for them so they can use that instead."
Super Milk Perfume is a sweet, creamy lemon candy scent that gets its qualities from tonka absolute, vanilla absolute and litsea cubeba.
Super Milk perfume launched as part of the company’s Lush X Community fragrance drop, which includes new perfumes and body sprays recommended and voted for by fans on Reddit and Discord channels.
Super Milk Perfume is a sweet, creamy lemon candy scent that gets its qualities from tonka absolute, vanilla absolute and litsea cubeba.
Super Milk perfume launched as part of the company’s Lush X Community fragrance drop, which includes new perfumes and body sprays recommended and voted for by fans on Reddit and Discord channels.
Trend Themes
1. Viral Scents - The success of Lush Cosmetics' Super Milk Conditioning Hair Primer has inspired the creation of their limited-edition Super Milk Perfume, showcasing the power of viral scents.
2. Community-driven Fragrances - Lush's collaboration with fans on Reddit and Discord channels for their Lush X Community fragrance drop demonstrates the rise of community-driven fragrances in the industry.
3. Limited-edition Perfumes - The release of Lush's Super Milk Perfume as a limited-edition scent highlights the growing trend of exclusive and unique fragrances in the market.
Industry Implications
1. Haircare - The success of Lush's Super Milk Hair Primer and subsequent Super Milk Perfume presents disruptive innovation opportunities for the haircare industry to tap into the world of viral scents.
2. Fragrance - The collaboration between Lush and their online community in developing fragrances through Reddit and Discord channels showcases the potential for community-driven innovation in the fragrance industry.
3. Cosmetics - The launch of Lush's limited-edition Super Milk Perfume highlights the potential disruptive innovation in the cosmetics industry through the introduction of exclusive and sought-after fragrances.
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