Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Milky Body Mists

Clean the Sky - Positive Eco Trends & Breakthroughs

Heavy Cream by Phlur Shares the Scent of Whipped Gourmands

— August 2, 2024 — Fashion
Heavy Cream by Phlur is a new hair and body fragrance mist for fans of gourmand scents that are sugary, sweet and sophisticated.

This mist offers an irresistible olfactory journey that opens with a sweet, zesty blend of lemon sugar, marshmallow and orange for a lively, inviting introduction. The heart of Heavy Cream reveals a creamy fusion of jasmine blossom, coconut cream and vegan ambrettolide, then settles into a decadent mix of vanilla mousse, salted caramel and whipped cream, enveloping the senses in a comforting and indulgent finish.

The revival of hair and body mists indicates a growing preference for lightweight, layerable scents that offer a subtle and versatile fragrance experience. These multi-use mists allow for easy customization and daily wear without overwhelming intensity, catering to fragrance lovers who enjoy a more nuanced and personal approach to their scent.
Trend Themes
1. Gourmand Scents - Gourmand scents provide an immersive olfactory experience that combines rich, sweet, and complex notes, appealing to consumers seeking indulgent and nostalgic fragrance profiles.
2. Multi-use Fragrance Products - Multi-use fragrance products cater to the growing demand for versatile and customizable scent options that fit easily into daily routines without overpowering intensity.
3. Revival of Body Mists - The revival of body mists showcases a renewed interest in lightweight and layerable scent solutions that offer a more subtle and personal fragrance experience.
Industry Implications
1. Personal Care - The personal care industry benefits from consumers' interest in innovative and multi-functional products that enhance daily grooming routines with convenience and style.
2. Perfume and Fragrance - The perfume and fragrance industry sees a shift towards gourmand and nuanced scent profiles that provide a sensory journey, appealing to sophisticated and playful olfactory preferences.
3. Sustainable Beauty - The sustainable beauty industry gains traction with the inclusion of vegan ingredients in fragrance products, aligning with ethical beauty standards while delivering luxury scents.
8.9
Score
Popularity
Activity
Freshness