Salt & Straw Launched the Industry's First Culinary Perfume
Elena Rahman — June 23, 2022 — Fashion
References: saltandstraw
Salt & Straw is making giant strides in the fragrance industry with its new Culinary Perfume. The perfume offers consumers an edible ice cream experience. After years of testing, the company finally created an edible ice cream perfume.
Each scent was intentionally created to compliment the classic flavors of ice cream. The Culinary Perfume can be sprayed on the body or on ice cream as a topping for a multisensory experience. Salt & Straw offers various flavors/fragrances, including A Cloud of Cocoa, which boasts a luxurious smoky chocolate flavor and notes of Japanese whiskey. A Plume of Blooms is a playful take on honeysuckle and jasmine, while A Swoon of Citrus harnesses the flavor and scent of key lime pie.
Image Credit: Salt & Straw
Each scent was intentionally created to compliment the classic flavors of ice cream. The Culinary Perfume can be sprayed on the body or on ice cream as a topping for a multisensory experience. Salt & Straw offers various flavors/fragrances, including A Cloud of Cocoa, which boasts a luxurious smoky chocolate flavor and notes of Japanese whiskey. A Plume of Blooms is a playful take on honeysuckle and jasmine, while A Swoon of Citrus harnesses the flavor and scent of key lime pie.
Image Credit: Salt & Straw
Trend Themes
1. Edible Perfumes - The trend of creating perfumes that offer edible experiences can disrupt the fragrance and food industries by creating multisensory experiences.
2. Crossover Products - The trend of creating crossover products, such as edible perfumes, presents disruptive innovation opportunities for companies across various industries looking to differentiate themselves and create unique experiences for consumers.
3. Multisensory Experiences - The trend of creating multisensory experiences can disrupt multiple industries, such as food and fragrance, by offering consumers new and stimulating ways to engage with their products.
Industry Implications
1. Fragrance Industry - The fragrance industry has an opportunity to create edible perfumes that offer a unique experience to consumers.
2. Food Industry - The food industry has an opportunity to create crossover products, such as edible perfumes, that offer multisensory experiences to consumers.
3. Beauty Industry - The beauty industry has an opportunity to incorporate edible perfumes into their products to offer consumers a unique and innovative experience.
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