The 7 Virtues' New Perfume Shares a Mouthwatering Sweet Scent
Laura McQuarrie — September 2, 2024 — Fashion
References: the7virtues & instagram
Candied Lychee is the latest launch from The 7 Virtues Beauty, the clean perfume brand known for its viral Vanilla Woods fragrance. With top notes of lychee, heart notes of peony and base notes of vanilla, this new perfume is sweet and simple, providing a treat for the senses that appeals to ingredient-conscious consumers who want or need formulations that are hypoallergenic, vegan, cruelty-free and gluten-free.
The 7 Virtues fragrances are exceptionally long-lasting and maintain their vibrant scents for 24 hours thanks to a 22% concentration of fragrance oils, double the industry standard.
This beautiful flirty, floral fruity fragrance supports Days For Girls, and a part of the proceeds from every Candied Lychee bottle sold will help to advance period equity in North America by funding education, advocacy and product distribution.
The 7 Virtues fragrances are exceptionally long-lasting and maintain their vibrant scents for 24 hours thanks to a 22% concentration of fragrance oils, double the industry standard.
This beautiful flirty, floral fruity fragrance supports Days For Girls, and a part of the proceeds from every Candied Lychee bottle sold will help to advance period equity in North America by funding education, advocacy and product distribution.
Trend Themes
1. Clean Fragrance Movement - A rising focus on hypoallergenic, vegan, cruelty-free, and gluten-free formulations caters to ingredient-conscious consumers seeking transparency and health benefits in their personal care items.
2. Long-lasting Scents - Enhanced fragrance oil concentrations, like the 22% in The 7 Virtues perfumes, offer extended scent longevity, meeting the demand for enduring aromatic experiences in the perfume market.
3. Cause-driven Purchasing - Consumers increasingly gravitate towards products that support social causes, exemplified by The 7 Virtues' partnership with Days For Girls to promote period equity, blending philanthropy with luxury.
Industry Implications
1. Beauty and Personal Care - Innovations in clean, hypoallergenic, and sustainable beauty products address the growing demand for safe and ethical personal care options.
2. Luxury Goods - Luxury perfume brands are tapping into niche markets by elevating product quality with longer-lasting scents and supporting social causes to enhance brand value and consumer loyalty.
3. Nonprofit and Philanthropy - Collaborations between businesses and nonprofit organizations create opportunities for socially responsible initiatives that resonate deeply with value-driven consumers.
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