Lemon & Paeroa's Summer Sign Ads Gave Away Flip Flops and Towels
Laura McQuarrie — April 15, 2014 — Marketing
References: adweek & creativeguerrillamarketing
To get people as prepared as possible for summer, soft drink manufacturer Lemon & Paeroa set up a pair of summer sign advertisements, which gave people some of the gear they'd need to hit the beach. One of the ads was made up of flip flops that people could pop off, and the other took the form of a beach towel, instructing people to grab one as they went by.
The campaign was made to help people "Hold on to Summer" and it's a fun way to get people thinking of sun, sand and the beach, even if the weather hasn't warmed up enough yet. Although these fun ads are not specifically promoting Lemon & Paeroa drinks, the chilled beverage brand will probably come to mind when it's actually time to put on a pair of flip flops, grab a towel and go to the beach.
The campaign was made to help people "Hold on to Summer" and it's a fun way to get people thinking of sun, sand and the beach, even if the weather hasn't warmed up enough yet. Although these fun ads are not specifically promoting Lemon & Paeroa drinks, the chilled beverage brand will probably come to mind when it's actually time to put on a pair of flip flops, grab a towel and go to the beach.
Trend Themes
1. Summer Gear Giveaway - Creating advertisements that give away summer gears such as flip flops and beach towels can be a creative way to promote a brand while also helping people prepare for summer.
2. Branded Beach Merchandise - Branded beach merchandise such as towels, bags, and flip flops can be a unique way to promote a brand, especially during the summer season.
3. Seasonal Promotions - Creating seasonal promotions that align with the interests and needs of the target market can help increase engagement and sales.
Industry Implications
1. Beverage Industry - Beverage companies can explore the idea of giving away summer gear to promote their products during the summer season.
2. Apparel Industry - Apparel companies that specialize in beachwear and summer clothing can create branded merchandise such as beach towels, hats, sunglasses, and flip flops to promote their brand.
3. Retail Industry - Retail companies that sell summer gear can partner with other brands to create summer promotions that will attract customers and increase sales.
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