Coors Light is Giving Away Ray-Bans to Celebrate Its New Cans
Grace Mahas — May 21, 2020 — Marketing
References: twitter & promorules
To help celebrate the warmer weather and the launch of its new beer can packaging, Coors Light recently launched a sunglass giveaway where 1,000 lucky fans can win Ray-Bans. The campaign was inspired by the summer-themed can that features a pair of sunnies with the word "chill" inscribed between the lenses.
To enter the sunglass giveaway, all fans need to do is to post a picture on Twitter or Instagram with the can sunglasses over their eyes accompanied by the hashtags #TakeTimeToChill and #sweeps, as well as following the brand on social media. Submissions will be open from Wednesday, May 20th at noon CT until Monday, May 25th at 11:59:59 PM CT.
Image Credit: Coors Light
To enter the sunglass giveaway, all fans need to do is to post a picture on Twitter or Instagram with the can sunglasses over their eyes accompanied by the hashtags #TakeTimeToChill and #sweeps, as well as following the brand on social media. Submissions will be open from Wednesday, May 20th at noon CT until Monday, May 25th at 11:59:59 PM CT.
Image Credit: Coors Light
Trend Themes
1. Branded Sunglass Giveaways - Opportunity for beer brands to engage and reward customers through branded giveaways.
2. Social Media Contests - Opportunity to leverage social media platforms for engaging and interactive marketing campaigns.
3. Summer-themed Packaging - Opportunity to create limited edition packaging that resonates with consumers during specific seasons.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to boost brand loyalty and engagement through promotional giveaways.
2. Fashion and Accessories - Opportunity for fashion and accessory brands to partner with beverage companies for co-branded merchandise and giveaways.
3. Advertising and Marketing - Opportunity for marketing agencies to help brands design and implement social media contests and giveaways to increase brand awareness and customer engagement.
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