The Stihl Viking Ads Seem to Have a Rather Violent Ending
Meghan Young — May 10, 2011 — Marketing
References: publicis & ibelieveinadv
Neighbors can often be considered an extension of your family due to the love/hate relationship that one often experiences with them; however, the Stihl Viking ad campaign seems to focus on the hate rather than the love. As much as people want their street to look well-groomed, the noise that can ensue during lawn grooming is often even more frustrating and distracting than a mangy aesthetic.
The Stihl Viking ad campaign boasts a new and quieter, battery-operated hedge trimmer that will help you 'stop bothering your neighbors' and avoid a possibly messy and violent ending.
Conceived by Paris-based ad agency Publicis Conseil, the Stihl Viking ad campaign was art directed by Mathieu Vinciguerra, copywritten by Olivier Dermaux and photographed by David Harriman.
The Stihl Viking ad campaign boasts a new and quieter, battery-operated hedge trimmer that will help you 'stop bothering your neighbors' and avoid a possibly messy and violent ending.
Conceived by Paris-based ad agency Publicis Conseil, the Stihl Viking ad campaign was art directed by Mathieu Vinciguerra, copywritten by Olivier Dermaux and photographed by David Harriman.
Trend Themes
1. Quieter Lawn Care Tools - There is an opportunity for innovation in developing quieter lawn care tools, like Stihl Viking's new, battery-operated hedge trimmer.
2. Neighbor-friendly Ad Campaigns - There is an opportunity for disruptive innovation in developing neighbor-friendly ad campaigns for the lawn care industry.
3. Non-violent Garden Maintenance - There is an opportunity for disruptive innovation in developing non-violent garden maintenance solutions.
Industry Implications
1. Lawn Care Industry - The lawn care industry can benefit from quieter and non-violent garden maintenance solutions.
2. Advertising Industry - Advertising agencies can innovate by creating neighbor-friendly ad campaigns for the lawn care industry.
3. Home Improvement Industry - The home improvement industry could benefit from introducing quieter and safer lawn care tools.
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