MANSCAPED and Pete Davidson Join Forces for a New Holiday Campaign
Grace Mahas — November 15, 2022 — Marketing
References: youtube & businesswire
MANSCAPED, "the global leader in men's grooming," recently enlisted Pete Davidson, one of the brand's partners, to launch a holiday campaign. Dubbed Season's Groomings, the commercial features Pete's mother, Amy Davidson, and takes place on Christmas morning.
Amy hands Pete her final gift for her favorite son, The Performance Package 4.0. However, when Pete opens the package, he notices The Lawn Mower® 4.0 trimmer is missing from the kit and discovers Santa Clause has used the tool thanks to a handwritten note wishing him a cryptic “Smooth New Year."
“This spot speaks volumes about the true nature of the partnership between Pete Davidson and MANSCAPED. In a funny but authentic way, it shows how we ended up coming together,” said Marcelo Kertész, Chief Marketing Officer of MANSCAPED. “Not many people know, but in real life it was Pete’s mom, Amy, that introduced him to the brand, giving him a Lawn Mower as a holiday gift. We just had to add the Santa cameo to it — a comedic spin on art, once again, imitating life.”
Amy hands Pete her final gift for her favorite son, The Performance Package 4.0. However, when Pete opens the package, he notices The Lawn Mower® 4.0 trimmer is missing from the kit and discovers Santa Clause has used the tool thanks to a handwritten note wishing him a cryptic “Smooth New Year."
“This spot speaks volumes about the true nature of the partnership between Pete Davidson and MANSCAPED. In a funny but authentic way, it shows how we ended up coming together,” said Marcelo Kertész, Chief Marketing Officer of MANSCAPED. “Not many people know, but in real life it was Pete’s mom, Amy, that introduced him to the brand, giving him a Lawn Mower as a holiday gift. We just had to add the Santa cameo to it — a comedic spin on art, once again, imitating life.”
Trend Themes
1. Men's Grooming Industry - The rise of innovative male grooming products like The Lawn Mower® 4.0 trimmer presents an opportunity to tap into the growing market of men's grooming.
2. Humorous Marketing Campaigns - The success of the Season's Groomings campaign shows that humorous advertising can resonate with consumers and create brand loyalty.
3. Celebrity Endorsements - The partnership between MANSCAPED and Pete Davidson highlights the potential of celebrity endorsements in creating buzz and driving sales for brands.
Industry Implications
1. Personal Care Products - The personal care products industry can capitalize on the trend of innovative and specialized grooming products for men.
2. Advertising - The success of the Season's Groomings campaign presents an opportunity for the advertising industry to create more humorous and authentic campaigns for brands.
3. Entertainment - The partnership between MANSCAPED and Pete Davidson shows how the entertainment industry can leverage celebrity endorsements to promote products and drive revenue.
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